PHOENIX, Jan. 31, 2019 /PRNewswire-PRWeb/ -- The MasterKey Alliance (MKA), the worldwide association for owners and operators of all accommodation types, is pleased to announce that Yon Abad of RoomIt by CWT has joined the Alliance's advisory board.
Abad serves as Vice President Suppliers for RoomIt by CWT where he is responsible for leading all hotel suppliers' relationships for RoomIt, CWT's dedicated hotel distribution business unit. He leads the global teams in charge of building, growing and optimizing CWT's hotel content for both Transient and Meetings & Events businesses, including end-to-end procurement process with hotel brands, aggregators, individual properties and channel managers.
"Yon brings to the Alliance and its members a wealth of experience and insight into what corporate travel planners and procurement teams are looking for and expect from the accommodation providers they partner with," says Pam Barnhill, president of the MKA Advisory Board and COO of OBASA Hospitality, an Alliance member company. OBASA creates services and technologies to help hospitality businesses of all sizes better manage their revenue and distribution across multiple channels, and more successfully compete online in the digital marketing space.
"MasterKey Alliance is a trusted reference for thousands of properties," says Abad. "While corporate travel is a lucrative market for owners and operators, it remains a segment with many complexities. I am delighted to join the MKA Advisory Board and share my experience in the evolving business travel industry."
The MKA is an association for all accommodation owners and operators where members collaborate on making the hospitality industry as a whole more competitive and adaptable. The association provides state of the art technologies, resources, partners discounts, education and advocacy to help Alliance members reach new heights of success.
About MasterKey Alliance
The MasterKey Alliance, founded in 2014, provides industry-leading technologies, education tools, partner discounts and custom-tailored content to owners and operators of alternative accommodations, vacation rentals, corporate housing, serviced apartments and independently-owned hotels. It collaborates with its members to maximize their financial returns by economically adapting, competing and evolving in today's rapidly changing hospitality marketplace.
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SOURCE The MasterKey Alliance
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