Every woman – no matter their age, race, religion, socio-economic status, or background – deserves to feel powerful, seen, and heard. Unfortunately, as women age, they are often made to feel invisible and disregarded by society.
CALGARY, Alberta, March 6, 2023 /PRNewswire-PRWeb/ -- The American Association of Retired Persons (AARP) and the University of Chicago conducted a survey of Women's Reflections on Beauty, Age, and Media in 2022. The results were that women experience discrimination daily (75% of women 18-49; 63% of women 50+). In the workplace, 81% of women 50+ and 92% of women 18-49 were told to look or act a certain way. Stress related to ageism costs $63 billion per year in health and financial security. (Zippia)
You Are Not Invisible After 50® is an arm of Roaring Ahead – a training and empowerment organization dedicated to giving women the tools to stand tall and be confident, no matter their age. During the week of International Women's Day, it is launching the SPF50+ (Super Powerful Female) Movement to subvert the narrative of ageism. It rejects the notion that ageing makes women less relevant or valuable.
The SPF50+ Movement champions women over 50 to have their voices heard, make themselves visible, and create a new path for a demographic that is tired of being told to make themselves smaller as time passes. As a collective movement to fight ageism and bend the sisterhood, SPF50+ is committed to dismantling those systems of oppression, bring the voice of change, and create a world where current and future generations of women stand strong in their age, rather than shy away from it. The SPF50+ Movement is determined to establish itself as reminder for all women to fight back against society's ageism and sexism, to keep taking chances, and refuse from stepping down from the limelight even if everyone else is pushing them aside.
As a woman, a woman of color, and a woman over a certain age, the founder of You Are Not Invisible After 50® and the SPF50+ Movement, Kiran Kumar, spotlights a diverse range of women over 50 worldwide in her You Are Not Invisible After 50® podcast, which is amongst Spotify's top 10% most shared podcasts globally within six months of its inception.
Through her dedication to her work, Kumar's message is clear:
"To every woman: you are not invisible. You are powerful, you are important, and you deserve to be seen and heard. Let's work together to empower each other and create a world where every woman can live up to their full potential. Join and support the #SPF50+Movement."
To participate in the movement and help create meaningful change, use the hashtag #SPF50+Movement on your social media posts. Follow the Instagram page and join the Facebook page. You can also share a photo of yourself at age 50 or older on Instagram, along with something you are proud of and tag the hashtag. For more information, visit https://www.youarenotinvisibleafter50.com/.
Media Contact
Debbie Elicksen, Digital Public Relations, 1 4033991367, [email protected]
Kiran Kumar, Roaring Ahead, 7951 920163, [email protected]
SOURCE You Are Not Invisible After 50®
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