“Today, content owners trade-off between engagement and monetization and we think You.i TV’s product unlocks unlimited potential for changing that equation."- Bob Higgins, Partner Causeway Media Partners
OTTAWA, Canada (PRWEB) November 13, 2018
You.i TV, the leader in software tools for addressing cross-platform app development, today announced the closing of a USD $23M in growth capital led by Causeway Media Partners, joined by the Company’s early backers WarnerMedia, Kayne Anderson Capital Advisors, and Vistara Capital Partners. Bob Higgins, partner at Causeway Media, has taken a board seat at You.i TV. These funds will fuel expansion of You.i TV’s global footprint, developer community, and reimagining the ad experience.
You.i TV founders Jason Flick and Stuart Russell started the Company with the goal of changing the way that user experiences are built. Today You.i TV puts tools in the hands of development teams to unify their app strategy and build market leading applications. Starting with video-first experiences, the product platform helps teams at every stage of their development process from initial concepts, to development, compiling, testing, and deploying applications in market. You.i TV’s customer roster reads like a who’s-who of market-leaders, with both current and future titans of the TV and Media industry: Fox, AT&T, WarnerMedia, NBA, NFL, and Twitch to name a few.
“We’ve been on a mission since we started to help developers take control of the fragmented world we live in. Enabling them with the right tools lets them do what they do best - build experiences that matter to users”, said Jason Flick, CEO + Co-Founder of You.i TV. “This is just the beginning of shaping the future of all forms of media experiences. We are excited to have Causeway join the team with their well rounded expertise in this space as we reach new markets and build out the community.”
“We’ve been courtside watching media companies endeavor to get the user experience right, knowing that the consumer is the ultimate arbiter of what can make or break a business these days,” says Bob Higgins, Partner Causeway Media Partners. “Today, content owners trade-off between engagement and monetization and we think You.i TV’s product unlocks unlimited potential for changing that equation. We’re excited to partner with the team to amplify their already impressive reach in the sports and media ecosystem.”
About Causeway Media Partners
Founded in 2013, Causeway Media Partners is an investment fund focused on sports media, sports technology, and related companies. Targeting growth equity and venture capital stage organizations, Causeway is committed to forging long-term partnerships and supporting management teams in their growth years. Causeway leverages its teams' decades of success to help structure, execute, and monetize its investments. The Causeway team offers an uncommonly diverse perspective on business as well as access to a unique network of connections. Causeway is led by: Wyc Grousbeck, former general partner at Highland Capital Partners and lead owner of the Boston Celtics; Mark Wan, co-founder of Three Arch Partners and part owner in both the Boston Celtics and the San Francisco 49ers; and Bob Higgins, co-founder of Highland Capital Partners. The limited partners of Causeway include professional team owners from the NFL, NBA, MLB, and other leagues. In addition, Causeway's limited partners include media executives, financial institutions, and general partners from a dozen private equity firms. Causeway has offices in Cambridge, MA and Palo Alto, CA.
About You.i TV
You.i TV is a privately held company whose You.i Engine One software platform enables TV and media companies worldwide to engage users, create customers, and ultimately fans. You.i Engine allows customers to build personalized, profitable experiences quickly on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base. Brands such as A+E Networks, AT&T, WarnerMedia, NBA, Warner Brothers, National Geographic, and Fox are spearheading direct-to-consumer and OTT strategies using You.i Engine-powered TV applications. You.i Engine has been licensed in major industry genres, including entertainment, kids, sports, and news. For more information about You.i TV, visit our About Page, Product Page or take a look at the You.i TV Blog.