You Matter Marathon, No Running Required – Movement Creates Positive Connections Among People With Two Simple Words

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The goal of the You Matter Marathon is to create and enrich positive connections by collectively sharing 1-Million You Matter cards from November 1 to November 30 as an effort to spread gratitude and kindness globally during the Thanksgiving season.

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You Matter cards are no bigger than a business card and are meant to be shared with friends, family, and even strangers, as a way to nurture community and affirm the value of all of us.

Is it possible that two words can change someone’s day, or even their life? While technology connects us more today than at any other time in history, many people feel more isolated than ever. The You Matter Marathon (no running required!) aims to change that. Just in time for the season of giving, this movement uses pre-printed cards with the meaningful and sincere words, “You Matter”, printed on them. You Matter cards are no bigger than a business card and are meant to be shared with friends, family and even strangers, as a way to nurture community and affirm the value of all of us.

The goal of the You Matter Marathon is to create and enrich positive connections by collectively sharing 1-Million You Matter cards from November 1 to November 30 as an effort to spread gratitude and kindness globally during the Thanksgiving season.

The You Matter movement is the brainchild of Cheryl Rice, of suburban Philadelphia. Rice is a leadership coach, speaker and author who was given a You Matter card by a colleague as encouragement for a project she was working on. “I was deeply touched and ordered some You Matter cards to share with family and friends,” said Rice. One day while at a supermarket checkout line, Rice overheard a customer talk about the difficulties her family was facing. Moved by this woman’s story, Rice approached her in the parking lot and gave her a You Matter card and a hug.

“When the woman read the card’s two words, she began to cry,” said Rice. “And through her tears, she said, ‘You have no idea how much this means to me.’”

Rice launched the first You Matter Marathon in 2016 and since then well over half-a-million cards were shared in by people in 65 countries. This year’s Marathon is being launched this week via social media and the Internet to encourage participation in the You Matter Marathon, which will begin November 1. Rice will give away 30 You Matter cards to the first 3000 people who sign up at http://www.YouMatterMarathon.com.

Organizations, community groups, schools, and religious institutions are also encouraged to participate.

Rice’s experience in the supermarket demonstrates that telling other people they matter really matters. To learn more visit http://youmattermarathon.com/

Here are two short videos that show the power of the You Matter Marathon.

  • 3-minute video of the YMM in action.
  • 1-minute YMM highlight video.

About Cheryl Rice, founder of the You Matter Marathon
Cheryl Rice has been working with clients to improve individual, team and executive performance since 1990. Rice’s speaking, seminar, and coaching clients include: Penn Medicine, Pfizer, Children’s Hospital of Philadelphia, AstraZeneca Pharmaceuticals, Campbell’s Soup, and the Wharton School of Business at the University of Pennsylvania.

Rice developed the You Matter Marathon as a way to create positive connections between people and communities via business cards printed with the words “You Matter.” She has worked in the healthcare, financial services and technology industries and is the author of the memoir, "Where Have I Been All My Life?" Additionally, Rice’s essays have appeared in the Philadelphia Inquirer, the Chicago Tribune, Cure Today, and Maria Shriver’s blog entitled, Architects of Change.

Rice has a bachelor’s degree in Psychology from Monmouth University, a master’s degree in Counseling from the University of Pennsylvania and a master’s degree in Organization Development from Pepperdine University. Additionally, Rice has earned her Professional Coach Credential and a Certificate in Applied Positive Psychology. She has also taught classes in organizational change at local universities. To learn more visit http://www.yourvoiceyourvision.com.

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