Zappi Adds to its Supply Network to Broaden Programmatic Data Collection at Scale
Zappi, the leading technology platform for automated market research and consumer insights to large global enterprises, announced a new collaboration with Cint, a technology platform that accelerates data collection at scale and drives efficiencies through the fieldwork management process.
BOSTON, July 10, 2019 /PRNewswire-PRWeb/ -- Today, Zappi, the leading technology platform for automated market research and consumer insights to large global enterprises, announced a new collaboration with Cint, a technology platform that accelerates data collection at scale and drives efficiencies through the fieldwork management process. As Zappi continues to revolutionize the insights market by providing companies an integrated technology solution to access consumer insights more efficiently and cost effectively, the collaboration bolsters Zappi's capabilities, enabling fully automated research through Cint's global network of over 70 million consumers.
As a part of its continued growth and platform innovation, Zappi recognizes the importance of accessing quality data, at a global scale, in a highly automated way. Over the past several years, Zappi has invested heavily in sampling technology and improved the sophistication with which it sources respondent sample. This collaboration strengthens Zappi sampling capabilities. Through this collaboration, Zappi is taking another step forward by leveraging Cint's standardized processes, profile structures, application programming interfaces and audience reach as an accelerator. Zappi customers will be able to receive results even faster than before, within hours, significantly reducing costs and being in total control of their data.
"Zappi is expanding its existing product suite and delivering industry-transforming solutions for large enterprises. In 2018, we sought solutions to help us achieve our goal of full automation," said Guy Wates, Head of Operations at Zappi. "Cint is a like-minded, agile technology provider who's mission supports ours. The work we'll do with Cint is zero-touch, with delivery in under 24 hours. "
"Cint's mission is to be a technology catalyst to companies seeking greater speed, reach and efficiency in how they deliver insights. We have been reimagining and automating the sampling process for 20 years and have built both sophisticated capabilities and an unparalleled global supplier network," said Greg Dunbar, Executive Vice President, Enterprise Solutions at Cint. "We are thrilled to be collaborating with Zappi who's strategy and vision is highly complementary to our own."
Many of the largest global consumer enterprises are recognizing the benefits of shifting from expensive, consultant-driven agency relationships to automated platforms to help them compete in an evolving, fast-paced and demanding environment. Zappi's automated platform provides customers with the ability to test products and ad campaigns in a more agile, data-driven way at various steps in the product innovation cycle to deliver more impactful results. Zappi's new collaboration with Cint sets an excellent foundation for further innovation in the years ahead.
About Zappi:
Zappi is the world's most powerful automated consumer insights platform. Zappi helps global brands make better decisions to drive business growth, shape product development, and enhance their advertising and branding efforts. Zappi puts the consumers at the heart of all your business decisions and eliminates risk. For more information, visit https://www.zappi.io/web/
About Cint:
Cint is the technology backbone of the world's most successful insight companies. The Cint Platform accelerates the efficiency in gathering survey data, so companies can surface insights faster, in a cost-effective and scalable way to build better products and services. More than 1,500 researchers, agencies and brands use Cint to transform how they gather insights and be competitive in the market. Cint has a rapidly growing team across 15 global offices including London, New York, Stockholm, Los Angeles, Barcelona, Japan and Sydney. http://www.cint.com
SOURCE Zappi
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