LONDON, July 3, 2019 /PRNewswire-PRWeb/ -- Zappi, the leading provider of automated market research and customer insights to global enterprises, announces the launch of a new tool, Optimize Reach. This tool puts researchers in control of their insights in a flexible and intuitive way, taking the automated consumer insights platform to new levels. Optimize Reach uses TURF analysis to quickly understand the combined reach of between 5 and 50 text-based stimuli, eliminating the need to dive into heavy excel outputs or manually re-run possible scenarios.
Zappi's automated platform helps global brands make faster, better decisions by delivering quality insights results faster and more cost-effectively. Optimize Reach joins Zappi's existing suite to continue providing faster, better research solutions. Optimize Reach gives users easy access to complex analysis, and understand the best combinations of flavors, claims, taglines, and more, robustly, using TURF analysis. Combine between 5 and 50 text-based stimuli to learn how to best configure your innovations.
This solution provides a fast visualization of the TURF combinations for maximizing reach, a ranking of the tested items, and the ability to create custom combinations of the results.
"At Zappi, we are always finding new ways to put the control back in the researcher's hands, while making insights analysis a faster, simpler and smarter process," said Ryan Barry, Chief Revenue Officer at Zappi. "As the role of the insights manager continues to shift, products like Optimize Reach will provide researchers with flexible solutions that don't require time consuming, manual tasks to deeply analyze data."
To learn more about Zappi Optimize Reach, look here.
https://www.zappi.io/web/solution/optimize-reach
About Zappi
Zappi is the world's most powerful automated consumer insights platform. Zappi helps global brands make better decisions to drive business growth, shape product development, and enhance their advertising and branding efforts. Zappi puts the consumers at the heart of all your business decisions and eliminates risk. To learn more about Zappi, visit https://www.zappi.io
SOURCE Zappi
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