Zappi Hires Data Strategist Yvonne O'Brien to Lead Go-to-Market Efforts

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O’Brien Served as Chief Data and Insight Officer for Havas Media Group, Guided Disruptive Start-Ups with Data-Driven Go-to-Market Plans and More.

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Having someone of Yvonne's caliber and expertise will be enormously important for us as we scale from a start-up to genuine market leader in the automation space. We are thrilled to have her join the Zappi team.

Zappi, the consumer-led ad and product testing platform, today announced that Yvonne O'Brien has joined the business as executive vice president to drive go-to-market efforts across its entire product suite. Yvonne, a successful data strategist, has held senior roles within Havas, IPG and Clear Channel among others. She brings to Zappi over two decades of experience creating and marketing data-led products for major global brands.

“Zappi was first-to-market with automated research solutions. It has continued to invest in product development since inception and already has a great client roster,” O'Brien said of Zappi. “I am excited to be joining now when I can support growth and maximize opportunities in the marketplace.”

Named one of GRIT’s Innovative Research Tech Suppliers of 2019, Zappi works with brands like PepsiCo, McDonalds’, Mars Wrigley and Vodafone to build predictive insights solutions that help companies launch great ads and products. With Zappi, brands can test ads throughout the creative process (idea, animatic/storyboard, finished and in-market) for digital, TV, print and out-of-home. In product innovation testing, Zappi allows brands to screen ideas, guide go-to-market strategy, and optimize the claims, naming, revenue potential, packaging, etc. of the products they take to market.

Don Kennedy, chief product officer, said of Yvonne, "Having someone of Yvonne's caliber and expertise will be enormously important for us as we scale from a start-up to genuine market leader in the automation space. We are thrilled to have her join the Zappi team."

Zappi’s chief executive officer, Steve Phillips, added "I am personally excited to work with Yvonne, who brings some unique experience and expertise in data products and will help really push our thinking and capabilities."

ABOUT ZAPPI
Zappi is the consumer-led ad and product testing platform built for brands, by brands. Whether you want to screen initial creative/product ideas, guide your go-to-market plan, or optimize at any point of the process, Zappi has a solution co-built with some of the best consumer brands on the market. In Zappi’s platform, your insights grow more valuable the more you test and learn. To find out more, visit https://www.zappi.io/web/.

MEDIA CONTACT
Katie Sweet
katie.sweet@zappistore.com

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Katie Sweet
Zappi
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