We are both ecstatic and honored to receive this award, as it recognizes all the work we have put into developing new solutions directly with our brand partnerships, with the hope of building a new landscape for the insights industry.
LONDON (PRWEB) November 10, 2020
Zappi, the ad and innovation testing platform built by brands for brands, today announced it was named Market Research Supplier of the Year 2020 (over $10 million in revenue) at this year’s virtual Marketing Research and Insight Excellence Awards on Monday, November 9th.
Powered by Quirk’s Media, these awards celebrate the marketing research and insights industry and shine a light on the researchers, vendors, products and services that are adding value and impact to market research.
The MR Supplier of the Year award recognizes marketing research and insight firms that are making outstanding contributions to the success of brands and consistently exhibiting a collaborative business relationship with clients. To qualify for this award, suppliers need to excel in the following areas:
- Significant innovation – technology, value-adding services or improved processes
- Excellent collaboration, technical support, customer service and dedication to clients
- Quality data collection and research methods
- Client retention and client list growth
- Sensitivity to budget and time constraints
- Strategic value – providing long-term benefits to clients with strategies in place to meet future needs
- Promote diversity and inclusion – sponsors or actively promotes programs, projects, education or initiatives in the area of diversity and inclusion
Zappi took home this award for its focus on driving insights into the future and building that frontier directly with leading brands, ultimately filling the gap in the insights landscape left by legacy suppliers and DIY vendors.
Just five years ago, running credible research quickly using technology was new to the market research industry. Zappi pioneered that effort, and as a result, the insights automation category which now has over 800 players was born.
The company has built each of its solutions alongside leading brands (including PepsiCo, Mars, McDonald’s, Vodafone, and more) to ensure researchers can answer their most pressing business questions faster and more cost effectively with best-in-class methodologies. Notably, this year Zappi launched a groundbreaking new solution with PepsiCo called Zappi Early Concept, an early-stage product development tool that is twice as predictive of real-world success as anything else on the market.
“We are both ecstatic and honored to receive this award, as it recognizes all the work we have put into developing new solutions directly with our brand partnerships, with the hope of building a new landscape for the insights industry,” said Stephen Phillips, chief executive officer. “I’d like to thank our team members at Zappi, each of our partners, as well as Quirk’s Media for making this possible, and look forward to what we are able to create together in the future.”
Zappi is the ad and innovation testing platform built for brands, by brands. Whether you want to screen initial creative/product ideas, guide your go-to-market plan, or optimize at any point of the process, Zappi has a solution co-built with some of the best consumer brands on the market. In Zappi’s platform, your insights grow more valuable the more you test and learn. To find out more, visit https://www.zappi.io/web.