ZEISS Vision Care Launches New Eyeglass Lens Portfolio at CES To Address Today’s On-The-Move Visual Lifestyle

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Over the past 10 years, the shift towards using technology while on-the-go has profoundly changed the way we use our eyes and resulted in a growing number of eyeglass wearers reporting symptoms such as eyestrain, tired eyes, and head & neck aches. ZEISS researchers explored this trend to determine how eyeglass lenses could evolve in response to the 21st century digital lifestyle.

ZEISS SmartLife Lens Portfolio Image

ZEISS SmartLife Lens Portfolio Image

ZEISS Vision Care US announced today the launch of the ZEISS SmartLife lens portfolio, an entirely new lens design concept that addresses the evolving visual needs and challenges posed by today’s digital, busy lifestyle. ZEISS SmartLife is now available to all independent ZEISS eye care professionals nationwide.

Over the past 10 years, the shift towards using technology while on-the-go has profoundly changed the way we use our eyes and resulted in a growing number of eyeglass wearers reporting symptoms such as eyestrain, tired eyes, and head & neck aches. ZEISS researchers explored this trend to determine how eyeglass lenses could evolve in response to the 21st century digital lifestyle.

The new ZEISS SmartLlife lens portfolio is designed around our modern lifestyle with the goal of offering greater all-day comfort. The new portfolio is further fine-tuned by age group and visual requirements, from Gen Z to the Baby Boomer generation.

“We are excited to announce the launch of the ZEISS SmartLife lens portfolio today,” said Jens Boy, president of ZEISS Vision Care North America. “The constant use of smart devices on-the-move has dramatically altered the way we use our eyes. Until today, ophthalmic lenses were not designed to address this type of visual behavior. ZEISS SmartLife is a game changer that will support greater visual comfort for patients of all ages, regardless of their prescription needs. We look forward to seeing how patients and our partners in the eye care market will experience the real-world benefits of the new ZEISS SmartLife portfolio.”

For more information about ZEISS Vision Care US, visit https://www.zeiss.com/vision-care/us/home.html.

About ZEISS
ZEISS is a global leader in technology, operating in the fields of optics and optoelectronics. The ZEISS Group develops, produces and distributes measuring technology, microscopes, medical technology, eyeglass lenses, camera and cinema lenses, binoculars and semiconductor manufacturing equipment. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided into four business segments: Research & Quality Technology, Medical Technology, Vision Care/Consumer Products and Semiconductor Manufacturing Technology. The ZEISS Group is represented in more than 40 countries and has over 50 sales and service locations, more than 30 manufacturing sites and about 25 research and development centers around the globe.

Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Further information is available at http://www.zeiss.com.

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Rebecca Buddingh

Marketing Team
ZEISS Vision Care
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