Zer0 to 5ive Turns 20; Celebrates with Launch of New Startup Package

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Award-winning technology and life sciences marketing and communications firm extends support of early-stage companies with 0to5 Launch™.

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We’re excited about the innovation that is happening in the Philadelphia region and around the country, and we want to make it as easy as possible for entrepreneurs to get the tools they need to get a strong start.

Zer0 to 5ive, an award-winning strategic communications firm specializing in technology and biotech companies, turned 20 today, and to celebrate launched a new startup package, 0to5 Launch, to provide seed-stage and early-stage tech and biotech entrepreneurs with the foundational tools they need – pre-product – to attract talent and investors.

“We launched our Zer0 to 5ive Roadmap™ 20 years ago for early-stage tech companies that needed a go-to-market plan and market launch preparation. With the addition of 0to5 Launch, we can better serve seed-stage companies, and those that are seeking their first round of funding. 0to5 Launch focuses less on the product and go-to-market strategy and more on the core tools that entrepreneurs need right out of the gate,” said Michelle Pujadas, Zer0 to 5ive’s Founder and co-CEO. “The early years are some of the most exciting times for a company, and a time when firms like Zer0 to 5ive can have the most impact. This new service reflects our roots in early-stage ventures, and is in response to the growing number of requests we’ve seen over the past 12 months from entrepreneurs who need to attract funding and talent.”

Since its founding, Zer0 to 5ive has worked with more than 175 technology companies across a wide range of vertical markets, building specific expertise in edtech, fintech, big data, artificial intelligence, life sciences, and medical devices and diagnostics. More than half of those have been early-stage companies looking to build their brand, visibility and market share.

The full 0to5 Launch package includes core foundational items that can be completed in as little as four to five months. The 0to5 Launch package is customizable and, in specific cases, can be completed in exchange for equity.

  • Brand and logo development
  • Competitive and market research
  • FDA milestone communications strategies and support
  • Initial launch and / or funding press release and associated media outreach
  • Investor presentation
  • Investor leave behind
  • Positioning and messaging
  • Responsive website built to grow with company

“We’re excited about the innovation that is happening in the Philadelphia region and around the country, and we want to make it as easy as possible for entrepreneurs to get the tools they need to get a strong start,” added Pujadas.

Unique to Zer0 to 5ive is its comprehensive range of marketing and communications services, as well as its interim CMO offering. Zer0 to 5ive’s experience and focus on strategy is attractive to companies who find it hard – and often cost prohibitive – to hire experienced senior marketing talent that can help set the direction for a company. Pujadas, and other senior team members, have been tapped as interim heads of marketing for a variety of startups and enterprises, including AuthenTec, eMoney Advisor, Pearson, Vigilant Biosciences, OraSure Technologies and Splice Machine, among others.

About Zer0 to 5ive
Founded in 1999, Zer0 to 5ive is an award-winning marketing and communications firm that specializes in technology and life sciences, with specific expertise in education, financial services, software, pharma, biotech, and medical devices and diagnostics. Headquartered outside of Philadelphia with offices in New York and Pittsburgh, Zer0 to 5ive has worked with more than 175 industry-leading clients that include Apple, AuthenTec, Pearson, NWEA, OraSure Technologies, Vigilant Biosciences, Renalytix AI, Splice Machine, Finxact, dotData, Carnegie Mellon School of computer Science, Greenphire, and Imagine Pharma.

Zer0 to 5ive is an ongoing contributor to the Philadelphia tech and philanthropic community, with longstanding relationships with Women in Tech (WIT) Leadership, PACT, and the Devon Horse Show. The firm has also provided pro bono services to a number of local charitable organizations over the years, including Community Coalition, Calcutta House, and the Council for Relationship. Zer0 to 5ive has won numerous national awards for product launches, integrated campaigns, websites, and branded events, including Silver Anvil, Big Apple, Davey and W3 awards, among others.

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Alyson Kuritz
since: 03/2010
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