Zymge’s The Heart Goes Last active stickers give fans a visual experience that gradually builds on themes of love, surveillance and imprisonment in Margaret Atwood’s latest novel.
London, UK (PRWEB UK) 24 September 2015
Zymge, the London-based fan engagement start-up, has created unique ‘active’ Twitter stickers to promote the publication of Margaret Atwood’s latest novel The Heart Goes Last.
Working with Bloomsbury Publishing UK, Zymge has created Twitter stickers that automatically update every hour. The stickers slowly transformed over the course of a week from a simple heart design to the logo of Consilience - the fictional company at the centre of The Heart Goes Last.
To celebrate the day of publication – 24 September 2015 – Bloomsbury is giving people the chance to win a personalised copy of the of The Heart Goes Last signed by Margaret Atwood. All they had to do was display the Zymge sticker before 24 September.
“The Heart Goes Last active stickers give fans a visual experience that gradually builds on themes of love, surveillance and imprisonment in Margaret Atwood’s latest novel”, said Ren Reynolds, co-founder of Zymge (zymge.com). “Fans have been really excited to show off the sticker on their profile pictures, and it’s created a great social media buzz around the publication of The Heart Goes Last”.
Zymge is a London-based start-up that provides active digital stickers for social media profiles. Zymge’s active stickers are a unique way for social media users to use their profile to show what they are passionate about. Zymge’s active stickers update user profile images automatically, either based on pre-defined digital stickers or ones created on the fly such as the JustGiving donation tracker stickers.