Matomy's myDSP Announces Integration of Programmatic Native Advertising on its Self-Serve Platform

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myDSP Now Offers Native Buying Capabilities, Enabling Advertisers to Increase Audience Engagement

myDSP from Matomy
Native ads have become an integral part of our mobile ad strategies to gain highly engaged users, whether you want to tap into native using the myDSP self-serve platform or with the help of a mtmy campaign manager

The global media company Matomy Media Group (LSE: MTMY, TASE: MTMY.TA), announced today the integration of programmatic native advertising on myDSP, the smarter self-serve demand side platform for mobile. myDSP now supports native advertising for both in-app and mobile web platforms, enabling clients to leverage this highly-engaging format in a simpler, more efficient manner to support their mobile advertising strategy.

One of the fastest growing advertising channels, native advertisements blend seamlessly with their environments and create non-disruptive experiences, garnering better audience engagement. By offering native advertising capabilities on its programmatic platform, myDSP makes native accessible from a single buying console while providing clients with full transparency to decide where their native ads are running, to whom they are delivered, and how much budget to spend.

The 360-degree solution offered by myDSP lets buyers set up native creatives, harvest native assets directly from Google Play and the App Store, and buy native media programmatically on the open RTB environment from leading exchanges. The demand platform’s data-driven tools, including data analysis, machine learning, and targeting technologies, optimize every aspect of native campaigns, thereby maximizing ROI.

Mor Meroz, VP Revenue mtmy and myDSP commented, “myDSP’s native offering comes on the heels of mtmy’s offer of a fully-managed native advertising service for our clients. Native ads have become an integral part of our mobile ad strategies to gain highly-engaged users, whether you want to tap into native using the myDSP self-serve platform or with the help of a mtmy campaign manager.”

Matomy launched myDSP last year after combining the superior service, supply, and technology of MobFox and Matomy's internal DSPs, together with a new, unique combination of features for smarter programmatic advertising and optimization. myDSP offers direct access to a high-performing media inventory, granular control over media sources and all IAB categories, the ability to easily apply varied CPM bids throughout a single campaign, and intelligently configured reporting.

Demonstrating Matomy's commitment to investing in pioneering advertising technology, myDSP complements Matomy’s suite of programmatic and performance-oriented solutions including the mobile ad platform MobFox, video ad platform Optimatic, and the data-driven advertising agency, mtmy.

Get more information and trial myDSP at

About Matomy:
Matomy Media Group Ltd. (LSE: MTMY, TASE: MTMY.TA) is a world-leading media company with smarter technology and a personalized approach to advertising. By providing customized performance and programmatic solutions supported by internal media capabilities, big data analytics, and optimization technology, Matomy empowers advertising and media partners to meet their evolving growth-driven goals. Matomy’s programmatic platforms include MobFox for mobile, Optimatic for video, and the mobile, self-serve demand-side platform myDSP. Matomy’s holistic mobile advertising agency, mtmy, is fueled by an in-house Data Management Platform (DMP), and offers a fully-managed service across channels including social, search, programmatic, and video. Founded in 2007 with headquarters in Tel Aviv and 11 offices around the world, Matomy is dual-listed on the London and Tel Aviv Stock Exchanges. Learn more about Matomy at

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Pamela Becker

Justine Rosin
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