19th Annual Eurocom Worldwide Conference in Barcelona Showcased Best Global Coverage Ever
The three-day conference included 30 agency leaders from around the world and combined social networking events with a meeting agenda that covered crucial communication industry and cultural transformation trends.
BARCELONA, Spain, Oct. 13, 2022 /PRNewswire-PRWeb/ -- The 19th Eurocom Worldwide Annual Conference held on Sept. 30, 2022, in Barcelona demonstrated the power of Eurocom's global PR network. The three-day conference included 30 agency leaders from around the world and combined social networking events with a meeting agenda that covered crucial communication industry and cultural transformation trends.
"Our annual conference in Barcelona impressed with the growing strength of the Eurocom Worldwide network. Once again our members demonstrated their ability to adapt to dramatically changing economic and cultural circumstances, and become even more successful through mutual support and increased collaboration across all five continents," said Robin Baker, Eurocom Worldwide's network chairperson.
Despite the global pandemic and the war in Ukraine, Eurocom Worldwide has achieved its strongest global coverage ever in 2022 with 29 member agencies covering 80 countries in Europe, the U.S. and Latin America, Asia Pacific and the Middle East. The global PR network has reached the highest level of cross network business cooperations in its 20 year history with an increase of 30% over the last two years.
Understanding the Mindset of Generation Z
Conference keynote speaker Cécilia Taieb, Global Communications Director of automaker SEAT and CUPRA, explored the profile of Generation Z that thrives on authenticity and purpose and demands a transformation of working patterns within companies. Taieb explained how a brand like CUPRA approaches this generation as future customers and employees with a radical change of their corporate culture and messaging. She related her experiences to the management challenges faced by Eurocom's agency leaders.
Coping with Recession and Uncertainty
Mike Maynard, CEO of UK member Napier, elaborated on the new leadership role of agency managers in times of recession and uncertainty, and explained what we can all learn from previous recessions to better cope with what 2023 may bring in the global economy.
Why Trust Matters
Leah Nurik, CEO of U.S. member Gabriel Marketing Group, presented "Trust is the New Form of Brand Equity," discussing the impact of trust on the success of today's businesses and how to develop and measure trust instead of sentiments and reputation.
The Dimensions of Internal Communications
Cristina Salvador, CEO of Spanish member Both. People & Comms, showcased the potential of internal communications and employer branding for revenue growth. Salvador revealed how her agency has become one of the leading experts for internal communications advice in Spain with major clients such as SEAT, Sanofi and Pepsico. Both. People & Comms., who hosted the conference, was awarded Agency of the Year 2022 for its exceptional engagement within the Eurocom network community.
The Power of Mutuality
Valerie Harding, CEO of U.S. member Ripple Effect, led a workshop session to identify cross border business development opportunities and potential scope to share sector experiences across the network.
10 Years of Membership By Agencies in Sweden, Italy and China
Eurocom Worldwide member agencies Cloudberry in Sweden, Lbdi in Italy and EMG in China were recognized for 10 years of successful cooperation and contribution to the network.
About Eurocom Worldwide
Eurocom Worldwide was established in 2002 and is today one of the leading global networks of independent, privately-owned PR and marketing communications agencies. Our member agencies specialize in B2B communications with a unique focus on key technology, industrial and commercial sectors. Eurocom Worldwide has 29 member agencies comprising over 700 communications specialists in 48 national capitals and centers of commerce around the globe. Our scope of business exceeds more than 1,000 client enterprises and organizations in 80 countries across all five continents. For more information, visit https://www.eurocompr.com/.
Media Contact
Michael Tebo, Gabriel Marketing Group (for Eurocom Worldwide), 571-835-8775, [email protected]
SOURCE Eurocom Worldwide
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