2013 The Multiple Beverage Marketplace in the U.S.
London (PRWEB) October 23, 2013 -- Put the Whole U.S. Market in Perspective.
This comprehensive report covers the entire U.S. commercial beverage industry and includes data on retail and wholesale sales as well as volume, growth and per capita consumption. It also offers key trends and statistics across eleven beverage types, discusses new products and contains projections by category through 2017. Includes value-added bottled water trends.
In 2012, leading brewers turned to a tactic common in other categories seeking new or renewed opportunities for growth. Much like carbonated soft drink companies entering the bottled water market, or bottled water purveyors purchasing ready-to-drink tea brands, brewers moved into a different segment with similar usage occasions as beer: hard cider.
•In February, MillerCoors added Crispin Cider to its Tenth and Blake division. Around the same time, ABI’s A-B unit announced the launch of Michelob Ultra Light Cider.
•In fall, Crown Imports started importing Somersby Apple Cider, a Carlsberg brand, and Heineken USA added Strongbow cider to its list of imported brands.
•Even earlier, in 2011, Boston Beer introduced Angry Orchard hard cider.
The biggest beer makers also sought to reinvigorate the key light beer segment.
•In early 2012, A-B rolled out Bud Light Platinum, with a 6% alcohol content and a cobalt blue bottle, to attract consumer who might consider a distilled spirit instead of a beer.
•MillerCoors embarked on various packaging and name-tweaking initiatives (such as recasting super-low-calorie Miller Genuine Draft 64, or MGD 64, as Miller 64) in 2011 and 2012.
In 2013, everything went black.
•At the beginning of the year, an extension of the Budweiser brand appeared: Budweiser Black Crown, a golden amber lager with an alcohol by volume level comparable to that of Bud Light Platinum (i.e. 6%).
•Also in January 2013, ABI launched Beck’s Sapphire, a golden pilsner that took its name from German Saphir hops and was packaged in black glass bottles.
•Craft brewers had previously offered a more literal turn towards blackness with black-colored concoctions like Greenbush Brewing Company’s Anger, a black IPA, and Deschutes Brewery’s seasonal Hop in the Dark.
Table of Contents
TABLE OF CONTENTS i
DEFINITIONS USED IN THIS REPORT vii
INTRODUCTION xix
1. THE U.S. BEVERAGE MARKET
The National Beverage Market 1
•Overview 1
•New Products 9
•Non-Alcoholic Trends 10
•Alcoholic Trends 14
The National Beverage Market by Category 17
•Beer 17
•Bottled Water 17
•Carbonated Soft Drinks 18
•Coffee 19
•Distilled Spirits 20
•Energy Drinks 21
•Fruit Beverages 21
•Milk 22
•Sports Beverages 23
•Tea 23
•Value-Added Water 24
•Wine 25
Exhibits 26
2. THE U.S. BEER MARKET
The National Beer Market 39
•Overview 39
•Volume 42
•Per Capita Consumption 43
•Growth 45
Exhibits 47
3. THE U.S. BOTTLED WATER MARKET
The National Bottled Water Market 51
•Overview 51
•Volume 53
•Per Capita Consumption 54
•Volume by Segment 56
•Wholesale Dollar Sales 60
•Prices 61
Exhibits 62
4. THE U.S. CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market 71
•Overview 71
•Volume 81
•Per Capita Consumption 82
•Growth 83
Exhibits 84
5. THE U.S. COFFEE MARKET
The National Coffee Market 87
•Overview 87
•Per Capita Consumption 96
The National RTD Coffee Market 97
•Overview 97
Exhibits 104
6. THE U.S. DISTILLED SPIRITS MARKET
The National Distilled Spirits Market 109
•Overview 109
•Volume 110
•Growth 115
•Sales by Tier 115
•Per Capita Consumption 117
Exhibits 118
7. THE U.S. ENERGY DRINK MARKET
The National Energy Drink Market 129
•Overview 129
•Volume and Dollars 140
•Per Capita Consumption 141
Exhibits 142
8. THE U.S. FRUIT BEVERAGE MARKET
The National Fruit Beverage Market 144
•Overview 144
•Volume 148
•Retail Dollar Sales 150
•Per Capita Consumption 151
Exhibits 154
9. THE U.S. MILK MARKET
The National Milk Market 164
•Overview 164
•Volume 168
•Per Capita Consumption 169
•Growth 170
Exhibits 171
10. THE U.S. SPORTS BEVERAGE MARKET
The National Sports Beverage Market 174
•Overview 174
•Volume and Dollars 183
•Per Capita Consumption 184
Exhibits 185
11. THE U.S. TEA MARKET
The National Tea Market 188
•Overview 188
•Volume by Segments 210
•Per Capita Consumption 213
Exhibits 214
12. THE U.S. WINE MARKET
The National Wine Market 218
•Overview 218
•Volume 220
•Growth 222
•Per Capita Consumption 223
Exhibits 224
13. THE PROJECTED U.S. BEVERAGE MARKET
The Projected National Beverage Market 230
•Overview 230
The Projected National Beverage Market by Category 236
•Beer 236
•Bottled Water 236
•Carbonated Soft Drinks 237
•Coffee 238
•Distilled Spirits 239
•Energy Drinks 239
•Fruit Beverages 240
•Milk 241
•Sports Beverages 241
•Tea 242
•Value-Added Water 243
•Wine 244
Exhibits 245
Exhibit
1. THE U.S. BEVERAGE MARKET
1 .1 U.S. Beverage Market Volume by Category 2007 – 2012 26
1.2 U.S. Beverage Market Share of Volume by Category 2007 – 2012 27
1.3 U.S. Beverage Market Change in Volume by Category 2008 – 2012 28
1.4 U.S. Beverage Market Producers’ Sales by Category 2007 – 2012 29
1.5 U.S. Beverage Market Share of Producers’ Sales by Category 2007 – 2012 30
1.6 U.S. Beverage Market Change in Producers’ Sales by Category 2008 – 2012 31
1.7 U.S. Beverage Market Estimated Retail Sales by Category 2007 – 2012 32
1.8 U.S. Beverage Market Estimated Share of Retail Sales by Category 2007 – 2012 33
1.9 U.S. Beverage Market Estimated Change in Retail Sales by Category 2008 – 2012 34
1. 10 U.S. Beverage Market Per Capita Consumption by Category 2007 – 2012 35
1.11 U.S. Beverage Market New Product Introductions by Category 2007 – 2012 36
1.12 U.S. Beverage Market Share of New Product Introductions by Category
2007 – 2012 37
1.13 U.S. Beverage Market Change in New Product Introductions by Category
2008 – 2012 38
2. THE U.S. BEER MARKET
2.14 U.S. Beer Market Volume 1965 – 2012 47
2.15 U.S. Beer Market Change in Volume 1976 – 2012 48
2.16 U.S. Beer Market Per Capita Consumption 1965 – 2012 49
2.17 U.S. Beer Market Compound Annual Growth 1982 – 2012 50
3. THE U.S. BOTTLED WATER MARKET
3.18 U.S. Bottled Water Market Volume, Growth and Per Capita Consumption
1976 – 2012 62
3.19 U.S. Bottled Water Market Non-Sparkling, Sparkling and Import Volume 1976 – 2012 63
3.20 U.S. Bottled Water Market Volume by Segment 1976 – 2012 64
3.21 U.S. Bottled Water Market Share of Volume by Segment 1976 – 2012 65
3.22 U.S. Bottled Water Market Change in Volume by Segment 1977 – 2012 66
3.23 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2012 67
3.24 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2012 68
3.25 U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2012 69
3.26 U.S. Bottled Water Market Estimated Wholesale Dollars, Volume and Price 2012 70
4. THE U.S. CARBONATED SOFT DRINK MARKET
4.27 U.S. Soft Drink Market Volume and Change 1960 – 2012 84
4.28 U.S. Soft Drink Market Per Capita Consumption 1970 – 2012 85
4.29 U.S. Soft Drink Market Compound Annual Growth 1970 – 2012 86
5. THE U.S. COFFEE MARKET
5.30 Global Green Coffee Market Volume and Change 1994 – 2012 104
5.31 U.S. Coffee Market Estimated Volume and Change 1983 – 2012 105
5.32 U.S. Coffee Market Per Capita Consumption 1983 – 2012 106
5.33 U.S. RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2012 107
5.34 U.S. RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2012 108
6. THE U.S. DISTILLED SPIRITS MARKET
6.35 U.S. Distilled Spirits Market Volume and Change 1950 – 2012 118
6.36 U.S. Distilled Spirits Market Consumption by Category 2007 – 2012 119
6.37 U.S. Distilled Spirits Market Share of Consumption by Category 2007 – 2012 120
6.38 U.S. Distilled Spirits Market Change in Consumption by Category 2008 – 2012 121
6.39 U.S. Distilled Spirits Market Growth 1955 – 2012 122
6.40 U.S. Distilled Spirits Market Sales by Tier 2007 – 2012 123
6.41 U.S. Distilled Spirits Market Change in Sales by Tier 2008 – 2012 124
6.42 U.S. Distilled Spirits Market Sales by Segment and Tier 2010 – 2012 125
6.43 U.S. Distilled Spirits Market Share of Sales by Segment and Tier 2010 – 2012 126
6.44 U.S. Distilled Spirits Market Change in Sales by Segment and Tier 2011 – 2012 127
6.45 U.S. Distilled Spirits Market Per Capita Consumption 1950 – 2012 128
7. THE U.S. ENERGY DRINK MARKET
7.46 U.S. Energy Drink Market Wholesale Dollars and Volume 1997 – 2012 142
7.47 U.S. Energy Drink Market Per Capita Consumption 1997 – 2012 143
8. THE U.S. FRUIT BEVERAGE MARKET
8.48 U.S. Fruit Beverage Market Volume and Change 1980 – 2012 154
8.49 U.S. Fruit Beverage Market Segments Volume 2007 – 2012 155
8.50 U.S. Fruit Beverage Market Segments Share of Volume 2007 – 2012 156
8.51 U.S. Fruit Beverage Market Segments Change in Volume 2008 – 2012 157
8.52 U.S. Fruit Beverage Market Total Retail Dollars and Change 1982 – 2012 158
8.53 U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 – 2012 159
8.54 U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 – 2012 160
8.55 U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 – 2012 161
8.56 U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2012 162
8.57 U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2012 163
9. THE U.S. MILK MARKET
9.58 U.S. Fluid Milk Market Volume, Weight and Change 1975 – 2012 171
9.59 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2012 172
9.60 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2012 173
10. THE U.S. SPORTS BEVERAGE MARKET
10.61 U.S. Sports Beverage Market Wholesale Dollars and Volume 1985 – 2012 185
10.62 U.S. Sports Beverage Market Change in Dollars and Volume 1986 – 2012 186
10.63 U.S. Sports Beverage Market Per Capita Consumption 1985 – 2012 187
11. THE U.S. TEA MARKET
11.64 U.S. Tea Market Estimated Consumption by Segment 2007 – 2012 214
11.65 U.S. Tea Market Share of Consumption by Segment 2007 – 2012 215
11.66 U.S. Tea Market Change in Consumption by Segment 2008 – 2012 216
11.67 U.S. Tea Market Per Capita Consumption by Segment 2007 – 2012 217
12. THE U.S. WINE MARKET
12.68 U.S. Wine Market Volume and Change 1950 – 2012 224
12.69 U.S. Wine Market Consumption by Segment 2007 – 2012 225
12.70 U.S. Wine Market Share of Consumption by Segment 2007 – 2012 226
12.71 U.S. Wine Market Change in Consumption by Segment 2008 – 2012 227
12.72 U.S. Wine Market Compound Annual Growth 1955 – 2012 228
12.73 U.S. Wine Market Per Capita Consumption 1950 – 2012 229
13. THE PROJECTED U.S. BEVERAGE MARKET
13.74 Projected U.S. Beverage Market Volume by Category 2012 – 2017 245
13.75 Projected U.S. Beverage Market Share of Volume by Category 2012 – 2017 246
13.76 Projected U.S. Beverage Market Compound Annual Growth in Volume by Category
2012 – 2017 247
13.77 Projected U.S. Beverage Market Producers’ Sales by Category 2012 – 2017 248
13.78 Projected U.S. Beverage Market Share of Producers’ Sales by Category
2012 – 2017 249
13.79 Projected U.S. Beverage Market Compound Annual Growth in Producers’ Sales by
Category 2012 – 2017 250
13.80 Projected U.S. Beverage Market Estimated Retail Sales by Category 2012 – 2017 251
13.81 Projected U.S. Beverage Market Share of Retail Sales by Category 2012 – 2017 252
13.82 Projected U.S. Beverage Market Compound Annual Growth in Retail Sales by
Category 2012 – 2017 253
13.83 Projected U.S. Beverage Market Per Capita Consumption by Category 2012 – 2017 254
Read the full report:
2013 The Multiple Beverage Marketplace in the U.S.
For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: http://www.reportbuyer.com
Sarah Smith, Research Advisor at Reportbuyer.com, +44 208 816 85 48, [email protected]
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