2013 Wellness & Functional Beverages in the U.S.
London (PRWEB) October 22, 2013 -- BEYOND THIRST
This report examines marketing activities, trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits.
It distinguishes between traditional and new-era wellness beverage types and covers all segments, including protein drinks and probiotics, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens.
It also discusses the regulatory and commercial issues as well as the leading companies' strategies.
NEW IN 2013:
Includes expanded analysis of functional beverage classifications.
1. THE WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
Wellness Definition
The Wellness and Functional Beverage Market
•Overview
•Wholesale Dollar Sales and Volume
•Per Capita Consumption
•Wellness in the Multiple Beverage Marketplace
•Sales by Segment
•Volume by Segment
•Sales by Consumer Benefit Segment
•Regulatory Issues
Traditional Wellness Beverage Segments
•Milk
•Bottled Water
•Flavored Water
•Essence Water
•Fruit Juice
•Soy Milk
Other Wellness Segments
•Probiotics
•Tea
Exhibits
•Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 – 2012
•Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 – 2012
1.3 Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 – 2012
•U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2007 – 2012
•U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2007 – 2012
•U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2008 – 2012
•U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2007 – 2012
•U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2007 – 2012
•U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2008 – 2012
•Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2007 – 2012
•Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2007 – 2012
•Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2008 – 2012
•Wellness and Functional RTD Beverage Market Estimated Volume 2007 – 2012
•Wellness and Functional RTD Beverage Market Share of Volume 2007 – 2012
•Wellness and Functional RTD Beverage Market Change in Volume 2008 – 2012
•Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2007 – 2012
•Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2007 – 2012
•Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2008 – 2012
2. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
New Wellness and Functional Beverage Market
•Overview
•RTD Tea
•RTD Meal Replacement
•Superpremium Juice
•Kombucha
•Coconut Water
•Sports Beverages
•Energy Drinks
•Nutrient-Enhanced Drinks
•Protein Drinks
•Other Functional Beverages
Exhibits
•The New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2007 – 2012
•The New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2007 – 2012
•The New Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2008 – 2012
•The New Wellness and Functional RTD Beverage Market Estimated Volume 2007 – 2012
•The New Wellness and Functional RTD Beverage Market Share of Volume 2007 – 2012
•The New Wellness and Functional RTD Beverage Market Change in Volume 2008 – 2012
•U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2007 – 2012
•U.S. Nutrient-Enhanced Beverage Market Share of Wholesale Dollar Sales 2007 – 2012
•U.S. Nutrient-Enhanced Beverage Market Change in Wholesale Dollar Sales 2008 – 2012
3. THE LEADING NEW WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES
The Leading Companies
PepsiCo, Inc.
•Overview
•Gatorade – Overview
•Gatorade – Marketing
•Naked Juice – Overview
•Naked Juice – Marketing
•PLTP – Overview
•PLTP – Marketing
•SoBe – Overview
•SoBe – Marketing
•Amp – Overview
•Amp – Marketing
Coca-Cola Company
•Overview
•Energy Brands – Overview
•Energy Brands – Marketing
•Odwalla – Overview
•Odwalla – Marketing
•Fuze – Overview
•Fuze – Marketing
•Gold Peak – Overview
•Powerade – Overview
•Powerade – Marketing
•Honest Tea – Overview
•Honest Tea – Marketing
•Full Throttle – Overview
•Full Throttle – Marketing
Ferolito, Vultaggio & Sons
•Overview
•Marketing
Red Bull
•Overview
•Marketing
POM Wonderful
•Overview
•Marketing
Vita Coco
•Overview
•Marketing
FitPro
•Overview
•Marketing
Activate
•Overview
•Marketing
Celsius Holdings, Inc.
•Overview
•Marketing
KeVita
•Overview
•Marketing
Monster Beverage Corporation
•Overview
•Marketing
Exhibits
•Leading New Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2007 – 2012
•Leading New Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2007 – 2012
•Leading New Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2008 – 2012
4. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES
Wellness and Functional Advertising Spending
•Ad Dollars by Segment
•Expenditures by Advertiser
Exhibits
•Leading New Wellness and Functional Beverage Segments Advertising Expenditures 2007 – 2012
•Leading New Wellness and Functional Beverage Segments Share of Advertising Expenditures 2007 – 2012
•Leading New Wellness and Functional Beverage Segments Change in Advertising Expenditures 2008 – 2012
•New Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2007 – 2012
•New Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2007 – 2012
•New Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2008 – 2012
5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE CONSUMER
The Wellness and Functional Beverage Consumer
Exhibits
•Demographics of the RTD Tea Consumer 2012
•Demographics of the Sports Beverage Consumer 2012
•Demographics of the Energy Drink Consumer 2012
6. THE PROJECTED NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET
Projected New Wellness/Functional Beverage Market
Exhibits
•Projected New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2012 – 2017
•Projected New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2012 – 2017
•Projected New Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2012 – 2017
Appendix
A. Dietary Supplements and Functional Foods
•Regulatory Activities
B. Nutraceutical/Functional Ingredients
Read the full report:
2013 Wellness & Functional Beverages in the U.S.
For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: http://www.reportbuyer.com
Sarah Smith, Research Advisor at Reportbuyer.com, +44 208 816 85 48, [email protected]
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