AppFlood Bridges East and West with Launch of China’s First Mobile DSP and Ad Exchange RTB Platform

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AppFlood, the transparent global mobile advertising network from PapayaMobile, today announced the launch of its own mobile Real-Time Bidding (RTB) technology platform - the first mobile-focused RTB ad exchange plus Demand-Side Platform (DSP) to be engineered and launched in China.

AppFlood, the transparent global mobile advertising network from PapayaMobile, today announced the launch of its own mobile Real-Time Bidding (RTB) technology platform - the first mobile-focused RTB ad exchange plus Demand-Side Platform (DSP) to be engineered and launched in China.

By connecting to AppFlood’s proprietary ad exchange, both Demand-Side Platforms and brands can buy mobile real-time advertising inventory from both the Chinese and Western markets, while Supply-Side Platforms (SSP) can access the growing demand from brand advertisers seeking quality and targeted mobile users globally.

“With the launch of AppFlood’s mobile-focused RTB DSP and ad exchange from China, DSPs, SSPs, and brands can access a simplified solution to bid for and sell mobile ads between China and the West,” says Si Shen, CEO and founder of PapayaMobile. “As international brand advertisers increase their mobile marketing budgets in 2014 and beyond, AppFlood’s mobile RTB solution, which effectively bridges the East with the West, can help these brands fulfill their aggressive global user-acquisition goals.”

AppFlood’s global mobile RTB launch partners include OpenX.

Existing advertisers and publishers on AppFlood’s mobile ad network will automatically connected to its mobile RTB ad exchange and gain access to DSPs or SSPs without additional action necessary.

As an OpenRTB-compliant platform serving DSPs, SSPs, and brands, AppFlood’s mobile RTB solution must ensure that it can support the delivery of mobile ads anywhere in the world, quickly and reliably. The time taken to negotiate, process, and distribute the mobile ad creative to an app or browser needs to be a seamless experience by the consumer if the ad is to be effective.

To help ensure the fast delivery of AppFlood’s mobile ads through its mobile RTB platform, PapayaMobile, leveraging the Amazon Web Services (AWS) platform, uses an innovative and cost-effective AWS server architecture to support AppFlood’s RTB infrastructure.

“We are glad that PapayaMobile is building up AppFlood's latest RTB services for global developers and mobile ad buyers on Amazon DynamoDB,” says Alex Yung, Corporate Vice President and Managing Director, AWS China. “DynamoDB’s great performance and extremely low latency help PapayaMobile to deliver mobile ads quickly and globally, and can easily scale up to meet large volume real-time transaction needs.”

Additional AppFlood mobile RTB features include:

  • Improved targeting and programmatic buying solutions from trusted global RTB partners to ensure user quality
  • Anti-malware detection services to thwart the spread of malware through networks
  • A direct-to-advertiser platform that enable brands and agencies to buy or sell RTB traffic all from a single dashboard without any technical integrations
  • Rich-media and video ads

Based in Beijing with more than 100 employees and 400 million unique smartphone users across the globe, PapayaMobile’s AppFlood has experienced explosive growth in the last six months with a 384% increase in revenue between September 2013 and February 2014. AppFlood’s mobile ad network to date serves more than 145 million monthly active users, 9,000 Android developers, and 100,000 daily installs.

AppFlood’s growth can be attributed to aggressive year-end mobile campaigns by Chinese developers investing in the acquisition of global users. With increasing interest by brand marketers looking to break into unfamiliar markets on mobile, coupled with the impact of programmatic and real-time bidding, AppFlood is poised to be the leading global mobile ad network now offering a mobile-focused RTB solution that bridges the East with the West.

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About PapayaMobile
PapayaMobile is the global mobile visionary whose aim is to make the lives of both users and developers richer through fresh and innovative mobile products. PapayaMobile is responsible for the Papaya SNS, attracting over 80 million users globally and more than 15,000 developers through open social APIs and SDKs. Most recently, the Papaya’s AppFlood network has been giving developers and brands unrivalled transparency in mobile advertising. PapayaMobile is headquartered in Beijing, with offices in San Francisco and London. For more information, visit

About AppFlood
AppFlood is PapayaMobile’s 100% transparent mobile advertising platform for buying and selling mobile traffic. AppFlood provides an unrivalled level of transparency and control so developers and advertisers gain the right insights for the most effective mobile strategy. AppFlood was launched by PapayaMobile in July of 2012 and has since attracted more than 9,000 Android and iOS developers. Since launch, more than 400 million unique handsets globally have displayed app promotions from the AppFlood network. More information can be found at

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Media Contact – North America:
Maggie Squires
Moxie Group PR
T: 9012306514
E: papaya(at)moxiegrouppr(dot)com

Media Contact – Beijing:
Francis Bea
T: +86 18611516962
E: francis(at)papayamobile(dot)com

Media contact - Europe:
Mitchell Fox
T: +44 (0)207 033 2660
E: papaya(at)dimoso(dot)com

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Maggie Squires
Moxie Communications Group
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