Storytelling for Sustainability Workshop Deepens the Case For Change

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Online Workshop Taught By Eco-Psychologist Teaches How To Tell a First-Person Digital Story of Sustainability

Dr. Jeff Leinaweaver

Communication is fundamental in all our lives and it begins with a story.

Communication is fundamental in all our lives and it begins with a story. In a four-week online course offered by The International Society of Sustainability Professionals, participants will develop a deeper connection to the role and function of story and how this plays out in our communication of what sustainability means to each one of us, as individuals and as sustainability professionals. Taught by eco-psychologist Dr. Jeff Leinaweaver, this course will offer sustainability professionals the opportunity to tell a first-person digital story of sustainability. By way of this online course, participants will learn to craft a personal story of sustainability through still images, video, personal voice over and music.

As with traditional storytelling, most digital stories will focus on a specific topic and contain a particular point of view on sustainability or corporate social responsibility. Participants will be asked to use Social Media tools for iPhone, iPad or Android, including the downloading and use of photography and video editing applications. Overall, participants will walk away with new ways to tell their sustainability story and better understand how storytelling is the conduit for social innovation and change.

Through a series of live and interactive webinars, exercises, and a final digital story assignment, participants in this workshop will work towards the following learning objectives:

  • Creating a first-person digital story that can be shared via Social Media
  • Develop an understanding of best practices in digital and visual storytelling
  • Develop basic skills for telling digital stories
  • Learn key aspects to successful storytelling for sustainability
  • Understand how to authentically communicate stories that matter

The online workshop experience is March 2 through March 23.  The workshop is delivered online and via the Internet so participants interact from their computers for both the live weekly webinars and for the 24/7 online 'classroom' experience. Successful completion of this workshop can be applied as a core credit towards the ISSP Sustainability Professionals Certificate.

About the Instructor
Dr. Jeff Leinaweaver is a storyteller, eco-psychologist, teacher and change practitioner within the fields of strategic global sustainability, green leadership development, corporate social responsibility, organizational development and Permaculture design. Jeff is founder and principal of Global Zen Sustainability, a strategic sustainability consultancy. He is also the executive producer and radio host for Gaialogue Radio. Jeff has also been engaged in a number of collaborative partnerships including with The Natural Step USA, The Center for Ethical Leadership, and as a GRI-certified trainer for the ISOS Group. He is a graduate faculty member at Bainbridge Graduate Institute, Capella University's MBA program, the University of Washington, and Fielding Graduate University’s sustainability program. Jeff is a fellow at the Institute for Social Innovation and a post-doctoral fellow at the CMM Institute for Personal and Social Evolution.

Workshop Schedule and Registration
Online activities begin March 2 and end March 23. The live webinars scheduled Mondays, March 2, 9, 16 and 23 from 10:00 am to 11:00 am PT. All webinars are recorded and are available to workshop participants at any time. Cost for the 4-week workshop is $450 with an additional $75 off for ISSP members. To view additional workshop details or to register, click here.

About ISSP
The International Society of Sustainability Professionals (ISSP) is the world's leading professional association for sustainability professionals. ISSP is a member-driven association committed to moving the profession of sustainability forward through building strong networks and communities of practice. Webinars, online courses, a sustainability educational certificate, sustainability professional’s body of knowledge, special reports, resource directories, salary surveys and development of a certification program for sustainability professionals are just a sampling of the rich content offered to members. Formed in 2007, ISSP boasts almost 1000 members from every region of the world. Members share resources and best practices, and develop themselves professionally. For more information about ISSP and its offerings, please visit

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Ray Berardinelli
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