GroundSwell Group Names Lisa Woods as Chief Operating Officer

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Company Aligns Itself for Future Growth

GroundSwell Group, a cause marketing firm that works with corporate clients and non-profit organizations to help bridge the gap between the two through strategic alignment and execution of targeted initiatives, announced the promotion of Lisa Woods to Chief Operating Officer. She will be responsible for creating and administering overall strategic planning for the company, day to day operations, as well as client management.

Noel Wax, President of GroundSwell Group, shared, “In our efforts to authentically connect our business partners with the over 1.6 million registered non-profits in the United States, there is no one better to source, qualify, build and implement those relationships than Lisa.”

“At GroundSwell Group, we feel we have a chance to change the world in the way businesses interact with the non-profit sector. Both sides can truly win. With her leadership skills, ability to execute and bring order to a massive industry it was an easy decision to promote Lisa to Chief Operating Officer to help lead us in our efforts,” said Wax.

When asked about her recent promotion, Lisa Woods stated, “It has been very exciting to be a part of the GroundSwell Group story over the past several years. It is an honor to be in partnership with Noel Wax and work with such a dynamic and dedicated team. I look forward to the next chapter and my new role as COO, where I will focus on delivering our vision and strategy. As one of the fastest growing companies, with a projected growth rate of 66% in 2016, I am confident that we will continue to grow and deliver on our mission of executing unique cause marketing opportunities for our corporate clients while making a difference in the non-profit sector.”

Lisa Woods brings more than 15 years of experience in operations management, as well as having a background in community organizing and advocacy. Prior to joining GroundSwell Group, Lisa founded and operated a private practice in Speech and Language Pathology. She has also dedicated herself to creating educational opportunities for all children. Most recently, Lisa was one of the founders of the City Charter Schools, a three-school charter management organization in Los Angeles, where she led day to day operations prior to doors opening. Lisa currently serves as President of the Board of Directors at Your Golden Ticket, a non-profit organization that provides once in a lifetime experiences to those less fortunate. She also sits on the Board of Directors for the City Charter Schools and the Advisory Board of Chicago Teen Credit Union.

About GroundSwell Group
GroundSwell Group is a cause marketing firm that works to align corporate partners with non-profit organizations to create individualized cause marketing campaigns. They execute targeted initiatives that allow corporations to engage and reach their target audiences, while also bringing financial support to non-profits. GroundSwell Group also provides pro-bono support to numerous small to mid-sized non-profit organizations in order to increase sustainability, funding and community engagement. Their goal is to help corporations "do good" within their communities while helping non-profits be as successful as possible. For more information about GroundSwell Group, go to their website at or contact Safia Mirabella at safia(at)

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Safia Mirabella
since: 10/2013
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Groundswell Group
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