NextAdvisor Releases Infographic Detailing Consumers’ Holiday Shopping Habits

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New research explores how American adults shop for holiday purchases.

We weren’t expecting many changes, but it appears that seasonal shopping habits adjust quite a bit.

Once the holiday season arrives, people everywhere start to make their holiday lists and embark on the annual shopping season. But when it comes to holiday shopping, do shoppers have certain habits? NextAdvisor, a leading consumer and small business information website, has released an infographic containing the results of a survey detailing exactly that. The company surveyed 1,005 men and women ages 18 and older to find out how they pay for holiday purchases, where they buy these purchases, how much they typically spend and more.

“This infographic is actually the second of its kind, as we completed a similar one in 2014,” said Julie Myhre-Nunes, Director of Content at NextAdvisor. “Learning about consumers’ holiday shopping habits this year was interesting, but it was even more interesting to see how these habits have changed since we completed the first infographic.”

NextAdvisor editors found four ways that holiday shopping habits have developed over the years:

  • Consumers are using more cash;
  • More people carry credit card balances;
  • Consumers still don’t know their credit card's APR;
  • Consumers prefer a variety of stores (both online and off).

“We weren’t expecting many changes, but it appears that seasonal shopping habits adjust quite a bit,” said Myhre-Nunes.

Check out all of the findings here:

And see the newest infographic here:

About NextAdvisor:

NextAdvisor provides independent reviews of online services for consumers and small businesses. The company's mission is to help its visitors save money and make optimal buying decisions by presenting them with free and useful comparisons, reviews of service providers and a clear explanation of each service and how it works. The company currently reviews, compares and explains personal finance topics like credit cards, credit report monitoring, savings accounts and personal loans, as well as other topics related to technology, small business services and more.

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Kirstin Robison
Pitch Public Relations
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