Vendavo to Offer Lessons-Learned in Price Optimization at Professional Pricing Society Fall Conference

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Business consultant Alex Hoff to lead the October 26th session.


Hoff will share insights on how to know if their organization is ready to act on price guidance that maximizes revenue while minimizing risk.

To support organizations seeking bottom line improvement with price optimization techniques, Alex Hoff, CPP, Vice President of Business Consulting with Vendavo, a leading provider of intelligent pricing and margin optimization solutions, will lead a session at the Professional Pricing Society (PPS) Fall Conference in San Diego on Thursday, October 26 at 3 p.m.

In his session, Pricing Segmentation & Optimization: Lessons Learned from Real-World Projects, Hoff will share insights with participants on how to know if their organization is ready to act on price guidance that maximizes revenue while minimizing risk, where to begin the process, and how to realize the promised value. A summary of key insights and lessons learned from dozens of companies who have already taken this path will be covered.

During the 45-minutes session, participants will also learn:

  •     How to begin the journey of price optimization
  •     The differing tactics for B2B and B2C price optimization
  •     How various companies across industries have successfully achieved optimization

Hoff has spent his career in various pricing and product marketing roles, including for such industries as IT services, transportation & logistics, and consumer electronics. For nearly a decade, Hoff has advised Vendavo clients on identifying and capturing opportunities that drive revenue and margin improvements as Vice President of Business Consulting.

Conference registration is required to take this course. Visit the PPS Fall Conference website or view the full course description in the conference PDF.

About Vendavo

Vendavo harnesses the power of Big Data to generate actionable insights that enable businesses to sell more profitably. Our margin and profit optimization solutions help global customers make better data-driven decisions for pricing and sales effectiveness. Using cutting-edge analytics and deep industry expertise, Vendavo boasts the largest number of implementations for B2B enterprises in the industry, having helped more than 300 company divisions dramatically increase revenue, improve profit margins and maximize shareholder value. Located across the globe, Vendavo is the solution of choice for Global 2000 companies in industries such as chemicals, industrial manufacturing, high-tech, and distribution.

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Kimberly Boeckenstedt
Kimberly Communications
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