Demand for Unique Travel Curation in China Takes Off

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Private jet charterer, L'VOYAGE, launches ultra-exclusive travel curation service to cater to growing demand, as eight new billionaires created in China per month

Private jet charter company, L’VOYAGE, officially launched its ultra-exclusive travel curation services under the L’VOYAGE Travel brand today. L’VOYAGE estimates there are currently about 100 families in China, Hong Kong and Taiwan that charter private jets for holidays annually. Unlike those who travel on first class, these groups of ultra-high net worth holiday makers expect highly customised experiences the minute they step out of their homes, from the drinks they are served in their chauffeured vehicles to their preferred in-flight stewards. Meals are pre-ordered from Michelin-starred restaurants, while high-grade organic meals are prepared for the pets that they bring on holiday with them. They are also widening their holiday interests, from hunting and mountaineering to seeking spiritual meaning. Ultra-exclusive curated group holidays can cost US$1million upwards, inclusive of chartered private jets per trip.

This segment of travellers may be small in terms of their number, but they are fast growing. A new billionaire emerges every other day in Asia, according to a joint report by UBS and PricewaterhouseCoopers. In China, two billionaires are created every week. Unlike the previous generation of travelers with family wealth, Greater China’s emerging ultra-wealthy are predominantly self-made. As the first-movers in the industries where they made their extraordinary wealth, they also seek travel experiences that are first-of-its-kind. L’VOYAGE for example, chartered a Boeing BBJ 787 VIP Dreamliner for eight travelers from Hong Kong in 2017, the first private jet charter arrangement of its kind in the world.

“Travel preferences amongst the ultra-high net worth individuals have grown more sophisticated and demanding. It is no longer just about flying to exotic locations like Cuba, Madagascar and Tahiti by private jet. Demand is growing for experiences that are out-of-the-reach, even for other peer billionaires. Money is not an issue, as long as they trust their service providers. Over the years, we have gotten to know some of our regular private jet clients well. Based on this, we have acted as a first point of contact to refer holiday destinations and bespoke travel specialists. L’VOYAGE Travel is just a natural next step for us to cater more fully to their needs by tapping on our global network of ultra-exclusive travel specialists and curating one-of-a-kind experiences for our clients. Everything is taken care of, both on and off the aircraft,” said L’VOYAGE founder and chairman, Diana Chou.

L’VOYAGE was named Best Charter Broker by industry peers at the Asian Business Aviation Association IoA 2017 aviation awards.

L’VOYAGE is a bespoke private jet chartering company based in Hong Kong with a long heritage in serving discerning corporate travelers and jet-setters. Part of a specialist business aviation group that began in 1999, L’VOYAGE offers unrivalled access to aircraft options and landing destinations, coupled with highly personalised hospitality. Its Travel arm curates high exclusive travel experiences that are one-of-a-kind. L’VOYAGE is also the first Wyvern approved broker in Asia, making its safety intelligence of the highest accredited standards within the region.

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Jennifer TOW
since: 07/2013
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