Designs for Health Announces New Senior Management Team

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Designs for Health finalizes senior management restructuring as part of its global growth strategy.

Designs for Health (DFH) – a leading, practitioner-channel dietary supplement company finalizes senior management restructuring as part of its global growth strategy. C-Suite executives Chairman and Founder Jonathan Lizotte, CEO Phil Lizotte and CAO Gail Lizotte announce the formation of a Board of Directors, where they will focus on leadership development, investments for growth and innovations to sustain their market leading growth rate. They will preside over a team of highly skilled industry leaders to continue the company’s expansion while preserving the spirit and vision of this family-owned business.

  • President Roger Koehler will drive all supply-side efforts, which includes two manufacturing facilities, four distribution centers and several quality labs. Roger is a Fortune 500 business leader and a recognized manufacturing and supply chain expert. He joined in 2015 as Chief Operating Officer and was promoted to President in 2017. Since joining the company, he has helped achieve record-breaking numbers month after month.
  • Managing Director Nathan Cheong will be responsible for driving growth and innovation, as well as corporate functions. Nathan, recognized as a global business leader, joined the management team in January 2018 with more than 20 years experience in the integrated medicine industry and a proven track record of dynamic sales growth. An award-winning executive, he was named Health and Pharmaceutical Executive of the Year in 2017.
  • General Counsel Stephen Carruthers will continue to play a strategic role managing legal, compliance and risk management functions. Stephen was recruited in 2012 after several years as outside counsel and has been a significant contributor to the overall growth strategy and organizational execution at DFH that has helped the company triple in size since his appointment.

“Designs for Health has come a long way since we started as a nutrition consulting business nearly thirty years ago,” recalls Chairman and Founder Jonathan Lizotte, “but we realized that the key to our continued growth was to blend the significant skills and expertise of our in-house entrepreneurial leaders with dynamic industry leaders who could expand our vision yet remain true to our family-owned culture.”

The company’s founding philosophy of “Science First” led the Board to also announce the formation of a Scientific Advisory Board (SAB) comprised of leading experts from around the globe in the fields of Cardiovascular Health, Oncology, Pediatrics, Nutrition, and many other key functional specialties.

Designs for Health Scientific Advisory Board is headed by Dr. Todd LePine and DFH’s Chief Medical Officer, Dr. David Brady who championed the idea. In addition to overseeing an educational platform, the SAB will support clinical research efforts at universities and other research centers, drive new product innovation and promote the advancement of complementary and functional medicine.

For media interested in further information please contact Sue Taggart:, 212-693-2150 x313.

About Designs for Health:
Family-owned Designs for Health offers high-quality, dietary supplements and medical foods primarily to healthcare professionals and their patients. Guided by its founding philosophy of “Science First,” the company holds an unwavering commitment to creating research-driven formulations with meaningful quantities of therapeutic ingredients that maximize the potential for successful treatment outcomes. For nearly 30 years, Designs for Health has been many healthcare professionals’ trusted source for not only product innovation, but also leadership in clinical education and practice development solutions. To learn more, visit or call 860.623.6314.

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Danielle Schufreider
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