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AA-ISP & APS Announce Strategic Partnership for Inside Sales
  • USA - English


News provided by

AA-ISP

Jul 19, 2018, 03:00 ET

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MINNEAPOLIS, Minn. and LONDON (PRWEB) July 19, 2018 -- The Global Association for Inside Sales (AA-ISP) and The Association of Professional Sales (APS) announced today a strategic partnership to jointly grow standards of sales professionals with focus on Inside Sales as a unique set of skills in sales ecosystem.

The partnership between the AA-ISP and APS will allow the global selling community to benefit from each of our combined resources, research, and thought leadership

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“The partnership between the AA-ISP and APS will allow the global selling community to benefit from each of our combined resources, research, and thought leadership”, stated AA-ISP Founder & Chairman, Bob Perkins.
APS CEO, Andrew Hough, said: The association has long held the view that all sellers should be professional but that sales roles within the entire ecosystem have differing skills and expertise and thus need specific support and insight, in order to maximise development opportunity. We are delighted to partner with the AA-ISP to bring two world class learning and support ecosystem together to support Inside Sales.

The partnership will allow the large member base of the APS to leverage AA-ISP’s highly recognized resource library and educational content around skills and best practices of inside/virtual/digital sales. Furthermore, it will enable Inside Sales professionals to join the APS revolution to build wider sales standards and ethics across our industry and encourage others to follow, and support them on the entire career, whether that be inside, field, account or channel sales.

“The lines between inside and outside sales continue to blur. Whether you are a field or inside based rep, today’s sales person must meet the needs of the customer on their own, consumer-oriented terms. This is often accomplished through digital/virtual means such as video, social, texting, chat, email and even AI (Artificial Intelligence). We are extremely excited to work with APS on their mission to take the integrity and credibility of sales to new heights”, stated Perkins.
Hough concluded: “The AA-ISP is a strong advocate for the importance of professionally qualified sales professionals, and at the APS, we have been overwhelmed by their professionalism and competence. The APS is encouraging members of AA-ISP to sign up to our code of conduct to demonstrate their commitment to ethical sales and our affiliation with AA-ISP will guide sales people through the process of externally validated, professional accreditation”.

Plans for the partnership include focus on initiatives which will benefit the larger global sales community. These include joint research and benchmarking in US, European and Asia-Pac based geographies, development of educational webinars, and cross-promotion of memberships in the APS and AA-ISP. Additionally, APS will actively support and participate as a presenter in the 4th annual AA-ISP Digital Sales World in Dublin on 13th November 2018.

About the APS
The Association of Professional Sales is the leading community for sales people. We are a not-for-profit organisation, reinvesting in our profession to build standards, trust and education.

Click here to join us.

About the AA-ISP
The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. Our mission is to help Inside Sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales Accreditation program.

Learn more about AA-ISP here.

Kameron Hobbs, AA-ISP, http://www.aa-isp.org/, +1 8006047085 Ext: 240, [email protected]

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