A Mom & Daughter Business Brings Joy and Connection To A Fractured World
In a time when hope can often feel distant, AlessiaAdora is proud to announce their collection, "Streets of Hope," a selection of lovingly designed apparel and home goods inspired by six-year-old Alessia's mission to spread hope in a time of pandemic.
VANCOUVER, B.C., July 5, 2021 /PRNewswire-PRWeb/ -- 6-year-old Alessia and her mom Mirabela launch Streets of Hope, an inspiring opening collection from their new lifestyle, wellness, and homewares brand, AlessiaAdora. When the COVID-19 pandemic turned Alessia and Mirabela's lives upside down, they found themselves spending more time together, finding new and creative projects to bring more joy into their lives and community. As the mom & daughter duo worked, played, created, and collaborated, Mirabela realized that it was time to share her passions with the world. She developed an idea for a brand that would connect conscious and creative families with eco-friendly, high-quality products for a more positive lifestyle. That's when AlessiaAdora was born.
AlessiaAdora represents the combined efforts of three generations of passionate, and dedicated women with a mission to bring beautifully designed products for a joyful and sustainable lifestyle. Alessia was born and raised in Vancouver, Canada. Her imagination always revolved around unicorns and mythical creatures, a passion that allowed her to dream big and believe that anything is possible. Working in the luxury automotive industry throughout her career, Alessia's mother, Mirabela has always believed in the advancement of women in leadership and is passionate about aesthetics. AlessiaAdora offered her the perfect opportunity to blend these callings, channeling both her creative side and her knack for leadership while, best of all, spending extra time with her mother and daughter. Maria is Mirabela's mom and Alessia's grandmother. She's currently serving as the Director of Operations of this exclusively female-owned family business.
AlessiaAdora is a brand that puts ideas of community, hope, and togetherness at its helm and considers these to be its guiding principles. AlessiaAdora means "Alessia Loves" in Italian, and one of the things Alessia Loves most is all of the beautiful colors of the rainbow. When this year's public health crisis meant Alessia had to go to school at home during the Spring of 2020, she found a way to reach out to her community by creating uplifting chalk messages on the sidewalks of her West Canada neighborhood. These drawings would become the inspiration for AlessiaAdora's debut collection, Streets of Hope.
Streets of Hope is a collection of lovingly designed, vibrantly colored, high-quality apparel and homeware designed to spread joy through connection. Alessia wants these products to bring a spark of hope into customers' lives each day, "The designs of the Streets of Hope collection are all inspired by the beautiful things that I love, like rainbows, hearts, and the earth we call home" said Alessia.
Alessia and Mirabela both argue that even though the last year and a half has seen people spend more time with family as a consequence of the lockdown, sometimes the stress of isolation and uncertainty can get overwhelming. Having experienced this struggle first hand, Alessia decided to combine her creative thought process with her empathy for others during these tough times. Each piece in their Streets of Hope collection comes with a thoughtful selection of motivational words like, "We are in this Together", "We are Strong Together" and "Everything Will Be Alright." AlessiaAdora hopes that its fans will motivate themselves and their communities with these encouraging and heartfelt messages, creating a sense of connection even in these hard times.
The attention to detail and desire to produce the best for their customers of the mother & daughter duo are reasons why AlessiaAdora has partnered with best-in-class manufacturers across the globe. This enables them to curate and create an extensive selection of products while ensuring ethical and sustainable business operations. The team at AlessiaAdora puts people first; their mission is that the brand spreads hope and positive influence to all that it touches.
"Our brand and our family is located in Western Canada, and the products we choose are all inspired by our west-coast lifestyle. But wherever you reside, AlessiaAdora offers practical, natural and fun solutions for fashion, household and wellness" said Mirabela.
AlessiaAdora is on a mission to make the world a healthier, kinder, and more joyful place, one product at a time. If you find their journey so far interesting and are curious to know where they are headed next, please visit their website here.
Media Contact
Mirabela, AlessiaAdora, +1 (604) 499-9539, [email protected]
SOURCE AlessiaAdora
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