Advantix Digital Shortlisted for Prestigious Fashion and Beauty Industry Glossy Award
Advantix Digital is among the finalists for this year's Glossy Award in the category of best brand and agency collaboration.
DALLAS, April 29, 2019 /PRNewswire-PRWeb/ -- Advantix Digital, a leading digital marketing agency joins the ranks with companies such as II Makiage and Stella Rising as a recent finalist for the category of Best Brand / Agency Collaboration for the 2019 Glossy Awards. The Glossy Awards celebrate the brands, media companies and technology firms that are disrupting the industries of fashion and beauty.
This nomination stems from Advantix Digital's partnership with Grafton Apparel, Ltd., a leading Canadian seller of men's apparel and the results that came from their Black Friday digital marketing efforts. With online shopping growing 19.1% from November 1 and December 24 of 2018, a successful Black Friday campaign is an integral part of any retailers' bottom line.
Grafton Apparel was able to gain 2,809% higher average ROAS across three brands Advantix Digital manages, as well as see a 225% increase in year over year transaction volume. Conversions also increased year over year by 62.7%. As Lenirose Espiritu, Vice President of Marketing for Grafton Apparel noted, "Our efforts on black Friday contributed to our biggest e-commerce day yet."
Advantix Digital's approach used data from Google Analytics to determine which campaigns and products drove the most revenue and then built ads specifically tailored to this data, not only resulted in a staggering increase in sales, but also increased customer impressions by 842%.
As Advantix Digital continues to grow, being shortlisted for an award such as the Glossy Award proves Advantix Digital is on the right path in creating a dynamic digital agency. "I'm very honored that our agency has been nominated alongside some of the greatest brands in the Fashion and Beauty industries. I'm extremely proud of our team and their hard work. This nomination wouldn't be possible without the amazing clients we have who trust our agency to grow their businesses." says Amine Bentahar, Advantix Digital's Chief Operating and Digital Officer. Advantix Digital specializes in digital marketing, offering a boutique business model that allows Advantix to operate as a team member of the clients they serve. With continual growth, they have expanded their offices to Houston and Dallas,Texas and Miami, Florida. This year's winners will be announced at the Glossy Awards gala on June 12 at Current in New York City. To learn more about the nominees and the Glossy Award please visit: https://www.glossy.co/announcement/il-makiage-rothys-and-net-a-porter-are-among-the-finalists-for-this-years-glossy-awards
SOURCE Advantix Digital
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