Airasia BIG and Altostratos Group to Launch Multinational Cross-Border BIG Loyalty Lifestyle Online Reward Points Issuance and Redemption Across Asia-Pacific
AirAsia BIG and TechDeals.Asia's parent, AltoStratos Group, have inked an agreement to launch a multinational cross-border BIG Loyalty lifestyle online reward points issuance and redemption program across Asia-Pacific.
KUALA LUMPUR, Malaysia and SINGAPORE, June 4, 2019 /PRNewswire-PRWeb/ -- This agreement enables:
- customers of AltoStratos' eCommerce platforms across Asia-Pacific to sign-on as AirAsia BIG Members and be issued BIG Points for their online purchases; and
- AirAsia BIG Members globally to use their BIG Points to redeem lifestyle products and services from AltoStratos' eCommerce platforms directly.
By enabling the issuance and redemption of AirAsia BIG Points across Asia-Pacific seamlessly and electronically, members and customers of both AirAsia BIG and AltoStratos across the region will be able to transact in real-time using BIG Points.
This multinational cross-border collaboration between AirAsia BIG and AltoStratos is a milestone for both companies as it seeks to further promote AirAsia BIG Points as a borderless digital currency.
AltoStratos owns and operates dedicated B2B and B2C eCommerce platforms for its global brands and manufacturers across Asia-Pacific. These eCommerce platforms include its dedicated B2C I.T. and consumer-focused electronics eCommerce platform TechDeals.Asia.
In addition to its I.T. and consumer electronics platforms, AltoStratos is also currently rolling-out its dedicated beauty, health and wellness eCommerce platforms for global brands and manufacturers, namely, BeautyDirect.Asia and HealthDirect.Asia to extend its eCommerce offering across Asia-Pacific.
AirAsia BIG Chief Executive Officer Spencer Lee said, "As a travel and lifestyle technology company, we are committed to opening up more avenues for BIG Members to earn BIG Points so that they can enjoy fantastic perks beyond air travel. With this partnership with TechDeals.Asia, BIG Members can now also use BIG Points to do more than just redeem flights - they can use BIG Points to redeem other travel and lifestyle deals such as consumer electronics, tours and activities, spas, restaurants and so much more."
Lee Yuen Wai, CEO of Altostratos Group said, "the AltoStratos Group is proud to partner with AirAsia BIG as its exclusive loyalty partner across Asia-Pacific.
"Our customers will now be able to earn AirAsia BIG Points and use them to redeem not only a suite of lifestyle products from our eCommerce platforms, but also flights and other travel and lifestyle options on AirAsia's platform. This is a very attractive proposition for our loyal customers.
"This collaboration with AirAsia BIG also allows AltoStratos to work with just one loyalty partner across all our key Asia-Pacific markets and this reduces our time-to-market deployment for our key customer service teams.
"At the same time, we are delighted to welcome AirAsia BIG Members to our eCommerce platforms to instantly redeem lifestyle rewards using their AirAsia BIG Points.
"We are also looking forward to working with AirAsia BIG to offer exclusive deals only available to AirAsia BIG Members on our dedicated beauty, health, wellness and consumer electronics eCommerce platforms."
ABOUT AIRASIA BIG
AirAsia's award-winning loyalty program rewards members for flying with us, enabling them to redeem points for flights, hotel bookings, tours and other offerings from our more than 200 travel and lifestyle partners worldwide. In addition to exclusive flight privileges such as 24-hour priority flight redemption and 90% off flight fares, members are also privy to exclusive lifestyle offerings. The program was established in November 2011 and currently have over 24 million BIG Members, and the number keeps growing. AirAsia BIG bagged numerous accolades in 2018, including the Best Use of Technology Award at the 10th Annual Loyalty Conference and Awards, Gold for Best Loyalty Program - Travel/Hospitality at Loyalty & Engagement Awards 2018, Gold for Best eCommerce Merchant Travel/Hospitality at Asia eCommerce Awards 2018 and more. We have big plans to make AirAsia BIG more than just an airline loyalty program and transform it into a comprehensive lifestyle platform to inspire even more travel and other lifestyle experiences. The AirAsia BIG app is available for download from the Apple App Store and Google Play Store. For more information on the mobile app plus other updates, log on to airasiabig.com or follow AirAsia BIG on Facebook, Twitter and Instagram.
ABOUT THE ALTOSTRATOS GROUP
The AltoStratos Group is a Pan-Asian Omni-Channel Adaptive Routes-to-Market solutions partner of global brands and manufacturers.
AltoStratos provides customized routes-to-market technologies, solutions, sales channels, local knowledge and supply chain to simplify and expand market access for global brands and manufacturers.
With its operational headquarters in Singapore, AltoStratos' regional hubs are located in China, Thailand, Malaysia, Singapore and Australia. These strategically located regional offices enable AltoStratos to extend its geographical area of operations from North-Asia, through Indochina, South-East Asia, and into Australasia.
AltoStratos' significant Pan-Asian footprint – which combines local knowledge with a corporate presence, enables AltoStratos to offer customers a complete solution to transact and conduct business in these fastgrowing markets.
AltoStratos' omni-channel offering provides its customers with an optimum combination of traditional and digital channel strategies via its B2B network of more than 4,000 brick-and-mortar retail points across AsiaPacific and its dedicated eCommerce platforms. This enables customers to optimize organizational capacity, adapt to changing markets, improve predictability, and deliver comprehensive value to the customers by enabling global brands and manufacturers to enlarge their market share across Asia-Pacific.
Media Inquiries
Sharon Chin
CMO
AltoStratos Group
sharon.chin(at)altostratos(dot)com
MALAYSIA:
A3-3-8 SOLARIS DUTAMAS
JALAN DUTAMAS 1
50480 KUALA LUMPUR,
MALAYSIA
+603 2712 3188
my.techdeals.asia
SINGAPORE:
30 LOYANG WAY,
#07-10
SINGAPORE 508769
SINGAPORE
+65 6816 5656
http://www.techdeals.asia
THAILAND:
731 P.M. TOWER
11TH FLOOR, ASOK-DINDAENG,
KHWANG DIN DAENG,
KHET DIN DAENG PROVINCE
BANGKOK 10400
THAILAND
+662 642 8090
thai.techdeals.asia
AUSTRALIA:
LEVEL 36, GOVERNOR PHILLIP TOWER
1 FARRER PLACE,
SYDNEY
NSW 2000
AUSTRALIA
aus.techdeals.asia
Source: AltoStratos Group
SOURCE TechDeals.ASIA
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