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Already One of the HubSpot App Marketplace's Leading Call Tracking Partners, CallRail Surpasses 3,000 HubSpot Integration Installs
  • USA - English


News provided by

Kickstand Communications

Jun 27, 2023, 08:00 ET

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The milestone demonstrates the importance and value of integrating individualized call data along customer journeys to improve their marketing performance

ATLANTA, June 27, 2023 /PRNewswire-PRWeb/ -- Today CallRail, the AI-powered lead intelligence platform that helps businesses of all sizes market with confidence, announced that its certified integration with HubSpot, a leading customer relationship management (CRM) platform for scaling companies, has surpassed 3,000 installations via the HubSpot App Marketplace. Already recognized as the top-rated call tracking provider on G2 for the last five years, this new milestone establishes CallRail as a go-to call analytics solution among HubSpot users.

A HubSpot certified app, CallRail completes multi-channel attribution by integrating digital touchpoints with call data, enabling marketers and frontline managers to optimize marketing performance. The platform also unlocks rich, actionable call insights with AI-powered Conversation Intelligence®. HubSpot's easy-to-use marketing, sales, service, operations, and website management tools help companies grow better at any stage. Integrated, the two platforms enable users to:

  • Track calls along each customer's complete journey within HubSpot - Connect call, text, form, and chat data to other lead activities within HubSpot contact records, eliminating the need to toggle between systems to piece together each contact's interaction history.
  • Uncover true marketing ROI by identifying the company's best leads and connecting them to revenue - Track the channels, campaigns, and PPC keywords generating the most valuable customers and optimize marketing spend to drive more high-quality leads.
  • Accelerate speed to lead response so opportunities are no longer missed - Trigger automated workflows in HubSpot based on call and text activity or marketing sources to improve speed to response and sales efficiency.
  • Use Conversation Intelligence to improve marketing messaging and sales conversions - Capture call recordings, AI-powered transcripts, call summaries, and caller sentiment within each contact record to quickly evaluate campaign messaging, surface product or service gaps, and identify coaching opportunities.

"CallRail's continued partnership with HubSpot is crucial in delivering on its commitment to helping businesses of all sizes turn more leads into better customers," said Mike Stocker, VP of Partnerships at CallRail.

"The HubSpot ecosystem is one of the most robust in the industry. We're pleased to have surpassed the incredible milestone of over 3,000 CallRail app installations and look forward to serving even more HubSpot customers in the future," he added.

"CallRail's dedication to the HubSpot ecosystem is obvious. Many HubSpot customers rely on inbound phone calls as the lifeblood of their business, so we're excited to bring AI-powered lead intelligence with a best-in-class call tracking provider to help our customers grow better," said Scott Brinker, VP of Platform Ecosystem at HubSpot.

"The CallRail integration with HubSpot is outstanding to me. We have clients that heavily rely on the HubSpot CRM platform for sales activities, and if we're only tracking form fills or adding calls manually, we're missing half the story. We've been a CallRail customer since 2016, and the integration makes it so much easier for our clients to integrate their calls with the same sales systems and tracking they use for everything else. As agency marketers, we can follow the customer journey from the original source to sale to optimize our clients' marketing," said Amber Callan, CEO at Agile & Co., a CallRail agency customer and HubSpot solutions partner.

Maximizing return on investment (ROI) is the key to acquiring more customers and increasing profitability. The right software integrations can seamlessly illuminate customer insights at each step of every customer's journey. To help businesses of all sizes drive more value from their sales and marketing technology investments, CallRail remains committed to expanding its partner ecosystem.

Want to learn more about how CallRail and HubSpot's integration can help your business grow? Visit our integration page or connect with the CallRail team at HubSpot's INBOUND conference from September 5th to 8th.

About CallRail

CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail's solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.

Founded in 2011, CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, AI-driven conversation intelligence, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.

Additionally, CallRail's Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales.

CallRail has been featured on the Inc. 5000 fastest-growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company is powered by more than 300 employees committed to delivering incredible products. They've earned CallRail spots on Inc. Magazine's 2018, 2019, 2021, 2022, and 2023 Best Places to Work list as well as the Forbes Best Startup Employers list in 2020.

For more information or to view a demo of the platform, visit http://www.callrail.com.

Media Contact

Lindsay Mahaney, Kickstand Communications, 419-764-9705, callrail@meetkickstand.com

SOURCE Kickstand Communications

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