Alterian Launches Journey Discovery, Enabling Brands to See and Understand True Customer Journey Behavior

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Alterian

Jul 12, 2023, 11:30 ET


DENVER (PRWEB) July 12, 2023 -- Driven by powerful AI and built exclusively for customer journey data, Journey Discovery will redefine customer journey analysis and measurement, particularly for time and resource-poor brands. Not only is it an efficient tool that accelerates the journey discovery and analysis process, but it also provides teams the data they need to make CX decisions with confidence.

  • Identify customer journeys at an individual level
  • Leverage AI-powered insights to accelerate CX optimization
  • The only technology in-market built exclusively for customer journey data

“Brands spend a great deal of time and money on trying to plan out what they believe are the ideal journeys and evaluate what journeys are having the most impact,” says Bob Hale, CEO of Alterian. “However, most of the time, teams don’t actually have a true understanding of how their customers are actually behaving. This makes it almost impossible to make clear decisions with confidence.”

“Journey Discovery solves this issue. Using powerful AI, it is able to analyze billions of customer interactions across all channels and identify true customer journey behavior at that important individual level. Businesses then have a range of extremely valuable insights, which can then be used to improve future performance.”

Journey Discovery Benefits

  • Uncover known and unknown journeys and micro-journeys at rapid speeds.
  • See the actual steps customers take as they create and navigate their unique cross-channel journey.
  • Understand the true impact of customer journeys on CX and business KPIs.
  • Prioritize the most valuable CX initiatives based on AI-discovered insights.
  • Identify friction points and problematic behavioral patterns to fix.
  • Compare mapped journeys against actual journey performance and business metrics.
  • Visualizations and dashboards via Alterian’s Customer Journey Analytics.

The release of Journey Discovery is yet another milestone for the team at Alterian. As Forrester leaders and industry experts, Alterian pride themselves on their commitment to giving businesses the guidance and technology they need to achieve their customer-led transformation goals.

Read more about Alterian’s Journey Discovery.

About Alterian

Alterian has over 20 years’ experience delivering marketing automation and real-time customer experience (CX) solutions to brands across the US, UK and Australia. Our Real-Time CX platform enables brands to fully understand and act upon their consumers’ interactions with them, gathering relevant data from multiple touchpoints and recommending next best actions.

Nathan Lamos, Alterian, http://www.alterian.com, 1 (720) 721-3101, [email protected]