Anderson Welcomes Jerry Joyce as SVP Strategy & Client Relations
Joyce joins Anderson's Strategy & Client Relations Department.
POWAY, Calif., June 17, 2019 /PRNewswire-PRWeb/ -- Direct and digital marketing leader, Anderson, is pleased to announce the appointment of Jerry Joyce as Senior Vice President of Strategy and Client Relations.
In his new role, Jerry will be responsible for driving revenue growth within the agency's current vertical market portfolio—notably health and general insurance, travel and hospitality, financial services and business-to-business (B2B), while uncovering new opportunities in other segments as well.
With 18 years of data-centric marketing and analytics expertise, Jerry has a strong track record in managing major accounts, developing new business and inspiring teams to drive sales and business growth in data utilization. Over the course of his impressive career, he's helped major brands like JC Penney, Williams-Sonoma, 1-800-Flowers and Robinhood financial solutions' provide a more personalized, frictionless and profitable brand experience to their audiences.
"The marketing world is quickly becoming a 'data first' landscape," says Scott Hopkins, Anderson's Executive Vice President, "and Anderson has always been a leader in data-driven, vertically oriented solutions. Jerry's appointment will ensure we continue bringing our clients bankable ROI. We're excited to have him join the team, and I know they will be, too."
"Early in my career I fell in love with the idea of data producing predictive results and how marketing can wrap around data to fuel growth," says Jerry. "I look forward to focusing my energy and knowledge to help Anderson's clients and prospects become more successful."
With decades of expertise in direct, digital and database marketing, Anderson delivers a strong and measurable customer lifetime value by inspiring audiences to take action and deepen their relationship with brands. Services include marketing strategy, creative services, data intelligence, digital marketing, and media planning as well as direct and production services. For more information, visit AndersonDD.com.
SOURCE Anderson Direct & Digital
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