Audiobrain to Partner with FUSE and Project Osmosis on Sonic Branding and Education Initiatives
Audiobrain partners with FUSE and Chicago-based Project Osmosis to design the conference's sonic identity and promote music and design education.
NEW YORK, April 7, 2019 /PRNewswire-PRWeb/ -- Emmy award winning sonic branding firm Audiobrain has partnered with FUSE to design the sonic identity for FUSE's annual conference. Audiobrain has been a sponsor of FUSE since 2011. This year's conference, "Brand, Design, & Business: A New Unity" will return to Chicago to celebrate the 100th anniversary of the Bauhaus movement, which set the international standard for modern design with an emphasis on technical progress and social responsibility.
FUSE 2019 will feature presentations from executives at IBM, Facebook, Johnson & Johnson, Coca-Cola, and Target, and over 300 senior brand, design, and business leaders will attend. In addition to commemorating the beginning of the Bauhaus, FUSE will promote better dialogue between the business and design communities.
Prior to the conference, Audiobrain will lead a sonic branding workshop for the 2019 FUSE Scholars, Chicago high school students selected by FUSE and Project Osmosis – Chicago's leading design education organization, which "creates programs and initiatives that identify, develop, and support young people from minority communities with demonstrated abilities and skills in the applied arts." This sonic branding workshop is part of an overarching initiative organized in tandem with FUSE, Project Osmosis, and AIGA Chicago to make careers in design more accessible and inclusive to the next generation of designers.
Music education is an integral part of Audiobrain's mission. Audiobrain Founder and CEO, Audrey Arbeeny, teaches sonic branding at the Pratt Institute in addition to guest lecturing and mentoring graduate design students in the Masters in Branding program at SVA. Audrey stated, "We are so excited to be educating on sound branding with Project Osmosis. Most people do not realize just how many places a brand is heard, or what an impact sound has on visual design. It's a great opportunity to give back, and we'll have a hands-on workshop so the students can actually experience how we've crafted many of the world's iconic sonic identities."
In advance of the conference, Audrey was interviewed by Dan Madinabeita, Head of Brand and Design at Informa, on his podcast series FUSE Calls. In each episode of FUSE Calls, Dan speaks with "disruptive design and brand strategy leaders across the globe." In addition to discussing Audiobrain's partnership with FUSE and Project Osmosis, Dan and Audrey spoke about her background in music therapy, her study of psychoacoustics and biomusicology, her experience in helping shape narratives as a music supervisor for nine Olympic broadcasts on NBC, and why audio branding is more important than ever in a "sound-first era."
FUSE will be held from April 8th – 10th 2019 at Chicago's Radisson Blu Aqua Hotel.
About Audiobrain:
NY-based Audiobrain are global leaders in sonic branding, experience design, voice branding, music supervision, and more. With over 20 years experience, Audiobrain has worked with brands such as Holland America Line, Google, Logitech, Kia Motors Corp, Whirlpool, Toshiba, the NY Giants plus many others. From research, strategy, music composition, design, and interactive, Audiobrain is a full-service, 360 degree audio branding specialty firm.
Direct all inquiries to:
info(at)audiobrain.com
(212) 242-9100
SOURCE Audiobrain
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