Aurora invests growth capital in Harmony Pay for advancements in payments software technology in the health & beauty industry
Full-service provider boosts capital of minority-owned business to support the growth and development of payment software solutions for the health & beauty industry.
TEMPE, Ariz., Jan. 31, 2020 /PRNewswire-PRWeb/ -- Aurora, a leading full-service provider (FSP) in the payments industry, has finalized a growth capital transaction to Harmony Pay. The investment for Harmony Pay will advance the payments industry with enhancements to software solutions.
Aurora's investment and partnership with Harmony Pay, a Florida-based payment processing company, will lead to the completion of development and integration of payments software for the health and beauty industry. The initial footprint of the technology creates efficiencies for salon business owners and offers a better customer experience through a mobile app and streamlined in-store payment solutions.
Founder of Harmony Pay, Dat Nguyen started his career in the salon industry back in the late 90's. He grew curious about the payments industry in 2004 by recognizing the need for more than the standalone terminal for salon business owners.
"I knew I had a unique opportunity to develop technology to change the way salons do business," said Dat Nguyen, CEO & Founder of Harmony Pay. "It was an easy choice turning to a trusted partner, Aurora, for the investment and support to build a better payments software for salon owners and businesses."
Aurora's investment in Harmony Pay and the development of the payments software will not only help the payments industry with the availability of integrated, vertical-focused software, but it also provides merchants the ability to make technological advancements in their business.
"What we run into a lot with software companies is they are phenomenal technologists. They create great point of sales systems or vertical software, gateways, etc., The challenge we generally see is they don't have great distribution in many cases," stated Brian Goudie, CEO of Aurora. "We have distribution and did not have the vertical salon software product. Meeting an entrepreneur like Dat created an opportunity to put those two together."
About Aurora
Aurora Payments is a leading payment services and solutions organization headquartered in Tempe, Arizona, with 26,000 merchants and $10 billion in annual processing. As a financial service provider (FSP), Aurora has multiple bank sponsorships and lenders Prudential Capital and Goldman Sachs Specialty Lending Group, L.P. who has been a lender since 2015. Aurora offers a variety of best-in-class technology platforms and payment solutions supported by on-site underwriting and technical support experts that make up an all-in-one ecosystem to meet the needs for all payment mode acceptance, thriving revenue streams, and capital opportunities. One ecosystem. One agreement. One partner. One Aurora. For more information please visit https://www.risewithaurora.com.
About Harmony Pay
Harmony Payment System LLC. is the one-stop payment solution for merchants and consumers. The Harmony Pay app allows two-way interactive booking, live marketing, easy and safe payment solutions, fast and secure peer-to-peer payments. Uniquely fun company providing Credit card processing services to most businesses. Our in house and partner Agents provide Harmonious customer support. We bring smiles and happiness to merchants with our low cost and awesome services.
SOURCE Aurora
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