Australian Brand PATCH Partners with Eco Fashion Designer at London Fashion Week
SAN MARCOS, Calif. (PRWEB) February 23, 2019 -- On February 14, 2019, Australian wound care brand PATCH made its runway debut during London Fashion Week, collaborating with Eco-Fashion designers VIN + OMI.
VIN + OMI is known for its innovative approach to the planet using a wide range of textiles made from recycled materials and has been worn by celebrities including Michelle Obama, Lady Gaga, and Beyonce.
At London Fashion Week, it launched the Planet Rewind collection featuring PATCH's black Activated Charcoal strips.
“We are excited to partner with VIN + OMI who shares similar values to our brand ethos, we are both driven to pioneer sustainable approaches to the business of healthcare and fashion. Together, we have been able to leave a positive message on the runway to eliminate plastic from the environment,” said Founder and CEO of PATCH, James Dutton. “London Fashion Week is such a prestigious event. We are very proud to be globally recognized on the world stage and to continue the conversation to care for our environment,” Dutton said.
PATCH is leading the way in sustainable wound care by making its packaging and strips 100% plastic free, compostable and crafted from organic bamboo fibre. PATCH has been documented in a videoto break down into the soil in a matter of weeks.
Currently, PATCH offers four lines that integrate quality, sustainable materials into the gauze:
- PATCH Natural – For every day protection with no irritating chemicals
- PATCH Coconut Oil Kids – Made with anti-viral, anti-fungal, and anti-inflammatory coconut oil for kids who don't like ointments
- PATCH Aloe Vera -- For soothing and repairing burns, blisters, and minor abrasions
- PATCH Activated Charcoal -- For drawing out impurities and infections from minor wounds
“We were immediately drawn to PATCH for its eco innovation,” said VIN + OMI. “The brand not only encompasses a compostable solution, the charcoal plasters fit particularly well with the color of the collection worn by the models.”
Recently, PATCH has been nominated for Natural Products Expo West's Nexty Awards for Best New Natural Living Product, highlighting innovative organic products that inspire and uphold industry integrity.
PATCH has expanded to over 32 countries throughout Europe, the US and parts of Asia in just over 12 months, and was listed with over 10,000 pharmacies in the first 3 months of its launch in 2017. PATCH strips are $6.99 for 25 strips and can be purchased at http://www.patchstrips.com as well as Anthropology, Grove Collaborative, Amazon, and select retailers nationwide.
Images of the VIN + OMI’s Planet Rewind Fashion featuring PATCH Strips can be found HERE. Credit: George
Vicary Photography
For more information visit patchstrips.com or @patchstrips #patchstrips on Instagram.
For Media inquiries or samples, Leah (at) teamchicexecs (dot) com.
Leah Cybulski, ChicExecs PR, http://www.chicexecs.com, 7084268730, [email protected]
Share this article