Big Block Collaborates with Red Hat for Esports and Lifestyle Activations at DreamHack Atlanta 2018
Activation Celebrates Gaming Culture Through Live Event Activities, Artwork, Technology Showcases And Official Support Of The Subnation Concert
LOS ANGELES, Nov. 16, 2018 /PRNewswire-PRWeb/ -- Big Block, a creative services company, today announced that Red Hat, Inc., the world's leading provider of open source software solutions, will be the Official Open Source Sponsor of Subnation at DreamHack Atlanta 2018, presenting live activations, celebrity musical performances and a livestream production.
Through its live experiential activations, Red Hat is powering an exhibition booth, is the official title sponsor of DreamHack's Bring-Your-Own-Computer (BYOC) LAN Party area, and is supporting attendees with an IT Help Desk throughout this world-renowned three day video gaming festival. Brand ambassadors will be on-site helping participants troubleshoot technical problems, celebrating gaming through a sponsored gaming area and giving away Red Hat swag.
"Red Hat is a defining technology company, providing open source technology and content for consumers," said Ed Tomasi, Managing Director of esports at Big Block. "With the rise of esports, Red Hat can play a role in the progression of the industry through community support and enhancing gaming and event experiences."
Subnation, Big Block's multi-platform media brand that celebrates the culture and lifestyle of gaming and esports, will also be hosting the official DreamHack closing party and concert, which will be presented by Red Hat. The concert will be streamed on Twitch the evening of Sunday, November 18th, live from The Tabernacle event hall in downtown Atlanta. Similar to its partnership with E3 2018, Subnation will serve as DreamHack's official cultural experience partner by featuring street artists and celebrity guest appearances.
"If companies are going to succeed in gaming and esports, it's essential for brands to understand that you should not view these audiences as a segment," said Tom Flanagan, Chief Content & Innovation Officer at Big Block and Subnation. "Rather, they should be viewed as an "emerging culture" - one that is moving forward faster than any other audience."
About Big Block:
Big Block is a creative services company, technology investor and IP accelerator that works with leading consumer, entertainment, and technology industry brands, including Under Armour, Ford Motors, ESPN, and Enterra Solutions. The company produces all forms of visual content, original entertainment properties, live-entertainment experiences and media+tech IP. In addition, Big Block actively invests in companies and people in emerging technology, media, and lifestyle companies, including the most advanced AI. By combining technology and active investments with creative production, Big Block focuses on better activating engaged audiences around content and turning conversations into valuable experiences and transactions.
About Subnation:
Subnation is a multi-platform media brand that celebrates and elevates the lifestyle and culture of video gaming and esports through original content and live events. The company creates live curated festival experiences where creators, gamers and consumers come together to Hear, See, Shop, Discover, and Experience their shared passions. Subnation is known for programming high energy experiences featuring musical performances, live art installations and immersive activities showcasing the gaming culture, while helping integrate brands into the emerging esports market and creating engaging content. For 2018, Subnation was the official cultural experience partner of E3 and DreamHack Atlanta.
Red Hat is a trademark or registered trademark of Red Hat, Inc. or its subsidiaries in the U.S. and other countries.
SOURCE Big Block
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