Blatchford Selects Positive Brand As Their Agency Of Record
Positive Brand, the creativity and marketing services company, has been selected by Blatchford, the world class designer and manufacturer of orthotic and prosthetic technologies, to function as their agency of record.
BROOKLYN, N.Y., Feb. 25, 2022 /PRNewswire-PRWeb/ -- Positive Brand is excited to announce that the company will be acting as agency of record to Blatchford, the world class designer and manufacturer of orthotic and prosthetic technologies.
"We are so proud and honored to serve Blatchford. We value the opportunity to partner with companies that offer products and services that enrich people's lives and empower them to achieve their best potential. We believe that is what makes business meaningful for us all," explained Mike Heronime, president of Positive Brand.
Blatchford creates technologies that transform people's lives. For people with lower limb amputation whose lives are affected by immobility and the clinicians challenged to improve their outcomes. By designing next-generation biomimicry prosthetics designed to enhance the natural abilities of the legs, Blatchford empowers users to engage and enjoy life in ways they thought had been completely lost to them. Founded in London in 1890 by Chas A. Blatchford, the company has a long history of providing innovative prosthetic solutions for patients with lower limb loss.
As agency of record, Positive Brand is jointly responsible for the development, implementation and support of Blatchford's annual marketing plan. Positive Brand's initial campaign work includes the product launch for KX07, a rugged, water-proof prosthetic knee developed for active people that rely on their prosthesis to maintain their level of activity.
Positive Brand is also collaborating with Blatchford to develop marketing materials for their involvement in tradeshows including the upcoming American Academy of Orthotists and Prosthetists (AAOP) tradeshow being held in Atlanta, March 2-5.
The guiding vision for these product launches and campaigns comes from Tara Munro, Marketing Manager at Blatchford US. Under her leadership, Positive Brand is developing campaigns that focus on patient outcomes and lifestyle improvements. In a marketplace that usually builds communication on product features and clinical data, Munro's overarching strategy is to position Blatchford as a technology leader that uses innovation to transform people's lives.
Positive Brand was selected to partner with Blatchford based on their strategic approach to marketing that is grounded in behavioral science combined with their many years of experience in the healthcare and technology sectors working with related companies. Since 2004, Positive Brand has served a wide range of healthcare related organizations that include Susan G Komen, Children's Hospitals, Fisher Clinical Services, American Kidney Fund, E-Clinical Solutions, Carter BloodCare, United Regional, The Chronic Disease Fund, Care Now, and Fred Hutch.
ABOUT BLATCHFORD. Blatchford is a multi-award winning manufacturer of some of the world's most advanced prosthetic technology. For over two decades, Blatchford has combined clinical expertise and pioneering innovation to redefine mobility for patients with lower limb loss. Blatchford is committed to helping those who face mobility and quality of life challenges through continued research, innovation and design of lower limb prosthetics that promote independence and participation. Blatchford is headquartered in Basingstoke, United Kingdom and has 7 office locations across 6 countries. Blatchford's U.S. headquarters are located in Miamisburg, Ohio.
Visit Blatchford.com for more information.
ABOUT POSITIVE BRAND. Positive Brand is a creativity and marketing services company that produces strategically branded messages for companies from the Fortune 500 to fledgling startups. The company takes a scientific approach to marketing based on years of continually studying human behavior and its impact on marketing effectiveness. Positive Brand was launched in 2004 to deliver fully integrated (creative, strategy, execution, omni-channel) marketing services to clients of all sizes. The company is based in Brooklyn, New York but serves clients in New York City, Miamisburg, Orlando, Denver, Dallas, Las Vegas, and Los Angeles. You can learn more about Positive Brand at positivebrand.com.
###
If you would like more information about this topic, please contact Mike Heronime at
[email protected]
Media Contact
Michael Heronime, Positive Brand, +1 9294418178, [email protected]
SOURCE Positive Brand
Share this article