BoConcept Opens Coral Gables Store at Shops at Merrick Park as Part of Aggressive Florida Expansion
The iconic global franchise provides functional furniture from this prime retail location.
MIAMI, Jan. 17, 2019 /PRNewswire-PRWeb/ -- BoConcept, the Danish-founded global retail furniture franchise with nearly 300 locations across 60 countries, will continue to cement its status at the forefront of modern furniture design in Florida with the grand opening of its new location in Coral Gables on January 24, 2019. The store sits in the heart of Coral Gables at Shops at Merrick Park at 342 San Lorenzo Avenue, Suite 1110. It features BoConcept's differentiated designs for both home and office, including elements from world-renowned designers like Oki Sato, Henrik Pedersen and Karim Rashid.
BoConcept has been a leading innovator in the global Scandinavian furniture revolution since its founding in 1952. Building on the dominance it has created in markets across Europe, Asia and Latin America, the company is now aggressively pushing for new market share in the U.S. by partnering with qualified multi-unit franchisees. As the second store in Florida, the new location plays an important role in the company's plans to continue expanding across the Sunshine State.
"This second location in Miami officially puts BoConcept at the pinnacle of progressive, urban furniture design in the State of Florida," said Steen Knigge, Director of U.S. Marketing for BoConcept. "This store is in a prominent position to not only introduce the Danish design concept of home comfort and coziness known as "hygge" to many more people from around the world but, more importantly, to reinforce BoConcept's global commitment to creating modern design elements that elevate interior spaces to achieve their true potential."
The first Florida location opened in Miami in the trendy Brickell neighborhood in 2013. Now, both stores will include contemporary, flexible furniture options for both home and office. Elements from world-renowned designers are featured in BoConcept stores, presenting a fresh new, modern, yet functional option for the urban-minded homeowner.
Kore Knudtoft, a veteran furniture retail and operations manager who has worked with the brand for 15 years, is leading both stores.
"Kore's experience perfectly complements BoConcept's 65-year history of progressive design that will be showcased in both the Brickell and the Coral Gables stores," Knigge said. "We remain focused on using that experience to advance our mission to become the uncontested leader in progressive interior design across the U.S. through the creation of statement pieces that collectively customize design potential in a home."
Through its franchise business model, BoConcept continues to further set itself apart in the industry. From store opening to design planning, visual merchandising and local marketing, franchisees have a true corporate partner. Franchisees also receive access to BoConcept Academy, an online education program designed to ensure rapid operational success. The brand remains focused on partnering with driven, entrepreneurial-minded franchisees who are interested in sustainable multi-unit growth and is targeting sophisticated retail operators in additional key markets in the U.S., including Chicago, Phoenix, Scottsdale, Houston, Austin and other major metropolitan cities.
"BoConcept's innovations represent a seismic shift in interior design potential and we are so excited to showcase that groundbreaking work in the heart of Coral Gables," said BoConcept USA CEO Henrik Eriksen. "This is a moment to celebrate together with our franchise partners as we continue to advance our standing as the global leader in modern furniture."
ABOUT BOCONCEPT
Launched in 1952 and franchised in 2002, BoConcept has become a global leader in the design of bold, stylish furniture and now boasts nearly 300 locations in 60 countries around the world. Founded in Denmark, BoConcept differentiates itself by offering premium quality, modern designs that elevate interior spaces to achieve their full potential. The company remains focused on creating functional furniture for the urban consumer through partnerships with the world's leading interior designers. For more information please visit http://www.boconcept.com. To inquire about franchise opportunities, please visit https://www.boconcept.com/en-us/boconcept/franchise.
SOURCE BoConcept
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