Bull & Beard Repositions Itself As An Agency Collective
WINSTON-SALEM, N.C., Oct. 19, 2018 /PRNewswire-iReach/ -- Bull & Beard launched in 2013 as an agency matchmaking firm, competing head-to-head with agency search consultants. They're aim was to change the traditional agency search consulting model by facilitating one-to-one relationship-based matches and offering the service to brands for free, with no obligation. To fulfill their promise, they built an Agency Stable packed with specialized agencies across capabilities and categories. Brands, unaware matchmaking even exists, struggled with the concept of working with a matchmaker as opposed to an agency. This is when the idea to become an agency of agencies was born. Take AirBnb for example: it's the world's largest accommodation provider with no real estate. Uber is the world's largest taxi service with no fleet. In the same vein, Bull & Beard aims to be the world's largest agency with no agency staff (or ping-pong tables). An agency of agencies.
Bull & Beard helps brands with a project or agency search across the following collective capabilities: branding, marketing, creative services, digital, video production, media, and public relations. Their client, Jonathan Waller of Fujitsu, has worked with three agencies (PR, SEO and Creative) from their collective: "They're my first choice when I need to expand our marketing capabilities for temporary or permanent assignments. They've consistently delivered eager, professional organizations with the right capabilities at the right price point. The only problem is which to choose! It's a relief to know that I can call on them for any outsourcing need and trust that they have a vetted roster of capable folks. Make your life easier and give them a call." - Jonathan Waller, Fujitsu
CEO Robby Berthume says: "We became an agency collective because we realized marketers would better understand what we do and the value we provide. Holding companies and freelance collectives aren't new concepts, but an agency of agencies is an innovative concept. And it wouldn't work unless it was backed by over five years of developing our relationships and the Agency Stable. We're probably the only agency in the world that's free for brands. Making a match from our collective is free. The only time we charge a fee is for strategy and consulting or for Agency Reviews where we build agency profiles and on-board them into the collective.
About Bull & Beard: Bull & Beard is an agency collective based in Winston-Salem that offers branding, marketing, advertising, digital, video production, media and public relations. By leveraging an Agency Stable with hundreds of vetted and vouched-for vendors, they match specialist agencies and diamond-in-the-rough resources across nearly every category.
Media Contact: Robby Berthume, Bull & Beard, 888-996-2855, [email protected]
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