CTZN Cosmetics to Launch at JCP.com and Select JCPenny Retail Stores Across the US
The celebrity-loved brand known for its award-winning ultra-inclusive products enters new retailer as part of a refreshed, inclusivity-focused strategy.
NEW YORK, Oct. 20, 2021 /PRNewswire-PRWeb/ -- CTZN Cosmetics, the award-winning global cosmetics brand known for their cruelty-free and ultra-inclusive campaigns and offerings, is excited to announce that by mid-October, consumers will be able to shop the collection at JCPenney Beauty in select JCPenney retail stores and JCP.com. This retailer's new in-store and online beauty experience reflects customers' wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regimen or budget.
JCPenney has partnered with Thirteen Lune, a leading e-commerce shopping platform committed to exclusively carrying Black and Brown-owned brands, and other like-minded brands to promote and champion diversity and ensure everyone feels represented within their stores. This next generation of beauty at JCPenney was developed based on extensive consumer research, conducted to better understand the demands and preferences of their customer. The assortment includes over 170 mass, masstige, and prestige brands spanning across makeup, skincare, haircare, styling tools, fragrance, nailcare, and bath and body products at varying price points.
CTZN Cosmetics' NUDIVERSAL and LIPSTROKE collections will initially launch at JCP.com and at 10 pilot locations. The retailer confirmed there will be an ongoing roll-out to remaining brick and mortar locations through to the end of 2023. The initial pilot locations carrying CTZN Cosmetics products include:
- Davenport, FL; JCPenney Posner Commons (6200 Grandview Pkwy, Davenport, FL 33837)
- Dearborn, MI; JCPenney Fairlane Town Center (18900 Michigan Ave US 12, Dearborn, MI 48126)
- Greenville, NC; JCPenney Greenville Mall (714 Greenville Blvd SE Ste 200, Greenville, NC 27858)
- McAllen, TX; JCPenney La Plaza (2200 S 10th St, McAllen, TX 78503)
- Mesquite, TX; JCPenney Town East Mall (6000 Town East Mall, Mesquite, TX 75150)
- Niles, OH; JCPenney Eastwood Mall (5555 Youngstown Warren Rd, Niles, OH 44446)
- Springfield, MO; JCPenney Battlefield Mall (2825 S Glenstone Ave Ste 200, Springfield, MO 65804)
- Saint Cloud, MN; JCPenney Crossroads Center (4101 W Division St Ste 96, St Cloud, MN 56301)
- Trumbull, CT; JCPenney Trumbull Shopping Park (5065 Main St, Trumbull, CT 06611)
- Whittier, CA; JCPenney Whittwood Shopping Center (15740 Whittwood Ln, Whittier, CA 90603)
"We launched CTZN Cosmetics with the mission to shake up the boundaries around diversity in the industry, and to make products that made everyone feel seen," says Aleena Khan, co-founder of CTZN Cosmetics "this is why we are both honored and excited to be working with the Thirteen Lune and JCPenney teams to offer consumers of every age, race, gender, size, and culture a shopping experience that makes them feel considered."
"We're proud to partner with more than 170 like-minded brands to create the next, hyper-inclusive generation of beauty at JCPenney," said Michelle Wlazlo, executive vice president and chief merchandising officer, JCPenney. "From established fan favorites to new cult classics, we're excited to champion diversity in beauty and help our customers discover their new favorite products while celebrating their authentic beauty."
"Thirteen Lune is thrilled to bring a diverse group of incredible beauty brands, including CTZN Cosmetics, to our Thirteen Lune stores within JCPenney's new beauty space," says Nyakio Grieco, co-founder of Thirteen Lune "our mission is to amplify our BIPOC founded and ally brands by giving them a larger platform across the US to reach new audiences and inspire true inclusivity in beauty."
CTZN Cosmetics Hero Products include:
- NUDIVERSAL Lip Duo ($25 USD): Available in a ground-breaking 25 shades of nude, these award-winning double-ended lip products feature a matte lipstick on one end and a translucent lip gloss on the other. The lipstick end is infused with wild mango butter to repair dry lips with a smooth texture while the lip gloss creates balm-like softness and a mirror finish. Vegan-vegetarian, cruelty-free, and free from parabens, talc, D5, and fragrance.
- LIPSTROKE Lip Pencil ($16 USD): A high-intensity lip liner with major color payoff, long durability, and a velvety texture and finish. LIPSTROKE can be used to contour your lips, but is also pigmented enough to cover your entire lip as a replacement to lipstick. Vegan, cruelty-free, and free from alcohol and fragrance.
Since launching just over two years ago, CTZN Cosmetics has focused on redefining the meaning of diverse and inclusive -- ensuring each product released allows every citizen of the world to feel seen. Their best-in-class products have won multiple awards, including two consecutive Allure Best of Beauty awards for "Best Neutral Lip" (for dark skin and medium skin tones) as well as a Pure Beauty Award for the "Best New Lip Product" category.
CTZN Cosmetics is available in North America, Europe, and the UAE.
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About CTZN Cosmetics:
CTZN (pronounced Citizen) Cosmetics is a revolutionary makeup brand breaking barriers within the beauty industry, co-founded by Los Angeles-born, Dubai-raised, ethnically Pakistani sisters Aleena, Aleezeh, and Naseeha Khan. CTZN Cosmetics aims to disrupt the makeup world by not only addressing what is lacking in the current beauty landscape but also making necessary advancements forward. CTZN's focus is primarily on the underrepresentation of demographic groups by mainstream makeup companies. All products are strictly genderless, clean, vegetarian-vegan, where possible, and free of cruelty, parabens, and talc. The brand began as a DTC brand, and since its launch has expanded into other e-tail platforms. For more information, please visit http://www.ctzncosmetics.com.
About JCPenney:
JCPenney proudly serves customers at more than 650 stores across the United States and Puerto Rico, and at the Company's flagship store, jcp.com. JCPenney is one of the nation's largest retailers of apparel, home, jewelry, and beauty merchandise with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 50,000 associates worldwide and has served customers for over 119 years, playing a vital role in the communities it serves. For additional information, please visit jcp.com and follow JCPenney on Facebook, Instagram, and Twitter.
About Thirteen Lune:
Thirteen Lune is an e-commerce destination designed to inspire the discovery of beauty brands founded by Black and Brown women for all women and products created exclusively for the beauty needs of Black and Brown people. Thirteen Lune is a result of a partnership between Nyakio Grieco, founder of nyakio™️ Beauty which is based on her family's African culture and traditions, and Patrick Herning, founder and CEO of size-inclusive e-commerce platform, 11 Honoré. Thirteen Lune seeks to be a vehicle for change and a platform for authentic allyship where the voices of Black and Brown beauty founders are heard and celebrated.
Media Contact
Meagan Fiddes, Nouveau Communications, +1 (718) 530-3408, [email protected]
SOURCE CTZN Cosmetics
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