Carter Myers Automotive's New Multimedia Ad Campaign Highlights the Benefits of Choosing a Local Dealer Over Online Only Sellers
"Real Relationship" campaign focuses on personalized, life-long service to car buyers
RICHMOND, Va., July 30, 2021 /PRNewswire-PRWeb/ -- Carter Myers Automotive (CMA) has launched a multimedia ad campaign focusing on the benefits of buying a car from a local dealership instead of an online dealership, such as Carvana and Vroom.
Created under the banner of a "Real Relationship," the campaign touts the many advantages of purchasing from a local dealership versus an online only seller.
CMA President and CEO Liza Borches explains: "The biggest advantage is, we don't just love you and leave you. At CMA, we're with you every step of the way—before, during and after the car buying process—for as long as you own your car."
Of course, CMA also promotes online buying.
"We absolutely encourage our customers to shop and buy online," says Borches. "Thanks to CMA's Easy Purchase buying tool, 100% of the purchase can be done from home. We'll even bring the vehicle right to your door for you to test drive. Of course, customers still have the option of visiting any of our five Richmond area dealerships."
There are practical benefits as well. Online car dealerships like Carvana and Vroom only sell used vehicles. "It's better to have options, right?" says Matt Walsh, Vice President of operations and CMA. "If you are only looking at used vehicles, you are missing half of what is available. The fact is a lot of our customers who intended to buy used find deals on new cars that are just as affordable."
According to Walsh, one of the biggest advantages of buying from CMA is service. "When your car needs service, we'll come pick it up, have our certified technicians do the work, and return it to your home, workplace or wherever," Walsh says. "Carvana and Vroom can't even offer you service—you have to find that on your own."
Borches says it's important to get a feel for the car you're buying. But it's just as important to be comfortable with the people you're buying from. "Real relationships need real people. You won't get that from online-only sellers. CMA offers customers lifelong, personal relationships they know they can trust," she said.
The multimedia campaign kicked off in the Richmond market and is currently running in Charlottesville. The campaign will eventually target all 15 CMA stores throughout Virginia via TV, radio, and social. An initial TV spot was produced for CMA's 5-store Richmond market in late May. The campaign was produced by Schaumburg, Illinois-based Pinnacle Advertising. Plans to expand the campaign to other CMA markets and dealerships across Virginia are now in the works.
About CMA
CMA is a privately-owned retail auto group based out of Charlottesville, VA. They have locations in Staunton, Charlottesville, Richmond, Woodstock, Ruckersville, and Williamsburg. CMA also has an Employee Stock Ownership Plan which allows employees to own part (over 26%) of the company. This empowers employees to do their very best to assist customers, thus our motto "Owners Just Do More."
Media Contact
Matthew Walsh, Carter Myers Automotive, +1 (434) 951-1000, [email protected]
SOURCE Carter Myers Automotive
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