Clarity Benefit Solutions Offers Strategies for Getting Targeted Prospects in Your Pipeline
NEW YORK, July 19, 2018 /PRNewswire-iReach/ -- FSA administration company, Clarity Benefit Solutions, offers strategies for getting targeted prospects in your pipeline.
Today's brokers may face some hurdles when it comes to generating quality leads, especially if not enough attention is paid to lead generation or if typical lead-generation efforts are no longer working. Fortunately, there are a multitude of methods that brokers can employ to fill their pipeline with targeted prospects.
Perhaps the first obstacle to overcome is to schedule specific times to call prospects. The thought of cold-calling can be daunting, so scheduling it on the calendar can be the first step in carrying out this task and assigning some accountability. Thanks to technology, setting a reminder that pops up is further inspiration to pick up the phone. Don a headset, hang up some inspirational posters, and adopt the proper state of mind to engage and focus on prospects. Write a general script to know how to initiate that first conversation.
Once inspiration is born and bred, savvy brokers should examine account-based marketing (ABM). This is a multi-channel approach to marketing that specifically targets, as well as nurtures, ideal customer accounts. Look at the key decision makers and focus on bringing them on board, rather than taking a more generalized approach. The key is to identify crucial accounts and target them with personalized communications that they will appreciate.
Content marketing is also an effective strategy to pursue potential customers. For example, blog content—as long as it is optimized for search engine optimization (SEO)—can address a variety of relevant subjects and reach a large audience. Blog content provides value to the sales prospect and engages them to utilize a broker's services. However, simply posting a blog is not enough to successfully target these prospects. Brokers must promote their content through various social media channels to drive sales prospects to their websites. Once the prospects have visited their website, the data they leave behind after their visit can be used to reach out them once again.
About Clarity Benefit Solutions: Clarity Benefit Solutions provides technology that makes the health insurance plan selection process fast, easy, and straightforward. For over two decades, we have provided clients with industry-leading technology, compliance, and exceptional customer service. Our offering is designed to save time and lower the costs of managing benefits while also promoting employee self-service and automated ACA compliance.
Media Contact: Calvin Clark, Clarity Benefit Solutions, 732-428-8272, [email protected]
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SOURCE Clarity Benefit Solutions
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