Colangelo & Partners Named Agency of Record for Napa Valley's Ehlers Estate
Historic Napa Winery Expands Communications Program
NEW YORK, Aug. 28, 2020 /PRNewswire-PRWeb/ -- Ehlers Estate, one of Napa Valley's most esteemed and historic wineries, has announced Colangelo & Partners as its agency of record in the United States. The agency will be responsible for developing and executing a comprehensive communications plan to target key media, trade, and industry influencers. Ehlers Estate has been part of the Napa Valley wine scene since 1886 and this partnership commences a new chapter dedicated to growing and leveraging brand awareness in a market that continues to present new opportunities.
Colangelo & Partners will focus the campaign on strategic media and trade relations to increase Ehlers Estate brand visibility as well as support selling opportunities. The activation solidifies the winery's commitment to the domestic market and its continued dedication as a pioneer of Napa Valley wines. Ehlers Estate joins a growing roster of prestigious California accounts at the agency including Charles Krug, Far Niente, Larkmead, Long Meadow Ranch, and Louis M. Martini.
Laura Díaz Muñoz was brought on at Ehlers Estate as Winemaker and General Manager in 2018. Educated in Madrid and trained in various wine regions around the world, Laura ultimately landed in Napa Valley where she has been making wine for over ten years. For her, winemaking is a process of discovery, where minimal intervention is done in the cellar but the process of understanding the needs of each individual vine in the vineyard never ends.
"My greatest aspiration is to make wines that are reflective of the unique fruit and mineral character of the Ehlers Estate vineyard, with long finishes and distinct textures that are memorable on the palate," says Laura. "We're excited to amplify the awareness around these wines and the compelling Ehlers Estate story through our partnership with Colangelo & Partners."
"We're thrilled to add Ehlers Estate to our portfolio," says Gino Colangelo, president of Colangelo & Partners. "It is a privilege and a huge responsibility to work with such a prestigious and historic property, to tell their story, and help achieve their communications goals."
About Ehlers Estate
Ehlers Estate is a picturesque 42-acre vineyard with a stone barn winery dating back to 1886. The original winery was established by Bernard Ehlers. Today, the winery is owned by the Leducq Foundation, a trust established by Jean and Sylviane Leducq in 1996. The Leducqs came to the Napa Valley from France in search of a contiguous estate to create a winemaking legacy much like the great chateaux of Bordeaux. The mission of the Leducq Foundation is to improve human health through international efforts to combat cardiovascular disease and stroke. Proceeds from tasting fees and sales of Ehlers Estate wine help support the Leducq Foundation's international cardiovascular research programs. The Leducq Foundation is committed to establishing Ehlers Estate as one of Napa Valley's greatest estates, where the farming and winemaking are always top priority.
The vineyard is divided into five main blocks (based primarily on soil type) and 25 sub-blocks. It has six different clones of Cabernet Sauvignon planted on multiple rootstocks, seven sub-blocks of Merlot, four of Cabernet Franc, two of Sauvignon Blanc, and a block of Petit Verdot. The vineyard's northern Napa Valley microclimate is defined by cool fog in the mornings, burnt off by bright, full sun at mid-day, and breezes in the afternoon to ensure slow, steady, and even ripening for the grapes.
About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine, and spirits brands, and has long established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on 'closing the loop' between creative communications programs, distribution, promotion, publicity, and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. http://www.colangelopr.com/
SOURCE Colangelo & Partners
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