Colorado Classic Pro Race Partners With Kiswe Mobile To Create A Unique Localized Streaming Model
Colorado Classic plans to stream PiP remote commentary in different languages to expand their reach to cycling fans around the world with Kiswe Mobile's CloudCast Technology.
NEW YORK, Aug. 24, 2019 /PRNewswire-PRWeb/ -- Colorado Classic®, presented by VF Corporation, an innovator in women's cycling and a leader in gender equality in sports is partnering with Kiswe to grow their audience in youth and international markets. Colorado Classic will leverage Kiswe's CloudCast technology to localize the race stages in different languages to reach the fan base of the many international riders in the race.
The Colorado Classic presented by VF Corporation will be held August 22nd-25th and is the only women's UCI 2.1 standalone professional road race in the Western hemisphere. The Colorado Classic will put women's cycling on a world stage with start-to-finish LIVE coverage every day distributed over a pioneering live streaming syndication network. The live distribution network will include nearly 25 partner and cycling media websites. This includes coloradoclassic.com, the Colorado Classic TourTracker App, Facebook, and team sites. Included will also be the support of numerous valued sponsors.
"This is an exciting moment for both Kiswe and for cycling gender equality. This is the first time Kiswe technology is used in a cycling event. Part of the motivation for starting Kiswe was to create more engaging cycling coverage and I am proud to see it become a reality," said Wim Sweldens, Co-Founder of Kiswe Mobile and cycling enthusiast.
The distribution includes a pioneering "localized" broadcast powered by Kiswe and its award-winning CloudCast technology, enabling a commentator to call the race live in their native language from anywhere in the world. CloudCast allows casters and influencers to add synchronized audio and video, invite guest casters, engage the audience via polls and social media. Casters and influencers can also add their branded media and then distribute that feed to their fans around the world. Cycling media reporter Rebecca Reza will use CloudCast to remotely comment on the event in Spanish from her base in Texas and distribute it through GPSeries1 on their website, Facebook, and YouTube channels. GPSeries1 is a new cycling media company in Costa Rica.
"We are putting women's pro racing on a world media stage like never before," said Rob Simon, RPM Events Group CMO and Executive Producer. "With unprecedented live coverage from the start of the race through the podium award ceremonies, and free worldwide distribution through streaming and TV partners, we're creating a game-changing media platform for professional women's cycling. For most of the teams and riders in our race, it will be the first time they can tell their fans to tune-in and watch the race every day, start-to-finish."
About RPM Events Group
RPM Events Group LLC is a Colorado-based company committed to re-imagining professional cycling events while providing meaningful social and economic impact. The company owns and organizes the Colorado Classic presented by VF Corporation — a world-class women's pro road race taking place August 22-25, 2019. It's The only UCI 2.1 women's race in the Western Hemisphere and on the USA Cycling's Pro Road Tour. http://www.rpmeventsgroup.com
About Kiswe Mobile
Kiswe Mobile has pioneered cloud-based interactive video solutions that transform linear TV content into personalized and interactive mobile video experiences which significantly increases audience engagement and watchtime. Kiswe partners with visionaries in sports and music to lead the shift in how digital video content is consumed by creating experiences that unlock the interactive functionality of digital devices. Kiswe is headquartered in Murray Hill, NJ and has offices in New York City, Washington D.C., London, Belgium, and Korea. To learn more about Kiswe Mobile, visit http://www.Kiswe.com.
SOURCE Kiswe Mobile
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