Cortical.io Integrates its NLP Technology Into Stagwell Marketing Cloud’s Suite of Products
San Francisco and Vienna (PRWEB) May 16, 2023 -- Cortical.io today announced that it has been selected as a vendor by The Stagwell Marketing Cloud (SMC), a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. Cortical.io’s technology will be deployed inside SMC’s Comms Tech Unit, integrating Cortical.io’s Natural Language Processing (NLP) functionalities into its market leading comms tech platforms.
After having rigorously tested several solutions, SMC selected Cortical.io’s API to extract and analyze content from customers’ media materials to help power integrated communications campaigns, for example targeting the right creators, podcasters, influencers or media, spending less time manually researching and more time engaging.
Media materials are just one example of unstructured content: they do not follow a standardized format and contain an infinite amount of text variations. This is a challenge for most automation tools which fail at identifying the key information in a constantly changing environment. Not so for Cortical.io, whose NLP technology leverages a proprietary method called Semantic Folding to understand text in its context and accurately process it based on its meaning.
Mansoor Basha, SMC’s Chief Technology Officer, said “We were looking for an API that delivers highly accurate results while remaining affordable. Cortical.io offered the best value and performance compared to other solutions.”
Cortical.io is currently planning a series of APIs that address the most pressing NLP challenges for enterprises, enabling in-house AI and data science teams to build efficient document processing applications. Rainer Kegel, CEO of Cortical.io, said: “The keyword extraction API is just the beginning. In the coming months, we will release several APIs for pre-processing documents, performing basic text operations like language detection and similarity comparison, as well as searching, extracting and classifying complex information. Leveraging our more than 10 years of applied NLP expertise, these APIs will enable our customers to automate document-centric workflows with a high return on investment.”
About Cortical.io
Cortical.io delivers highly efficient AI-based solutions that help enterprises unlock the value of unstructured text by leveraging a game-changing approach to Natural Language Understanding (NLU). Cortical.io SemanticPro is an intelligent document processing solution that accurately extracts, analyzes and classifies information based on meaning and builds the basis for document workflow automation. With more than 10 years expertise in implementing NLU solutions in the enterprise, Cortical.io has demonstrated its ability to solve the challenges of language ambiguity and variability across many use cases and verticals for Fortune 500 companies.
Cortical.io has offices in the U.S. (New York and San Francisco) and Europe (Vienna).
For more information, go to https://www.cortical.io. Follow us on LinkedIn and Twitter @Cortical_io.
About The Stagwell Marketing Cloud (SMC)
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer.
Born out of Stagwell’s network (NASDAQ:STGW) of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more.
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Marie-Pierre Garnier, Cortical.io, http://Cortical.io, 43 06642629329, [email protected]
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