Costco to Participate in National Prosecco Week 2023, Promoting Prosecco DOC Across 485 US Stores
In the overarching campaign of the 6th edition of National Prosecco Week, taking place on July 17 - 23, the global retailer will promote Prosecco DOC across 485 stores the US
NEW YORK, June 9, 2023 /PRNewswire-PRWeb/ -- The Prosecco DOC Consortium, the entity responsible for overseeing the production of the world's most popular sparkling wine, is delighted to announce that Costco, one of the most renowned global retailers, will be participating in the upcoming 'National Prosecco Week' initiative.
Recognizing the growing interest among U.S. consumers in Prosecco DOC due to its pleasing taste and accessible price point, the Prosecco DOC Consortium aims to strengthen its presence in the market through educational and promotional events such as National Prosecco Week.
Taking place from July 17th to 23rd, this week-long national campaign will feature various activities including partnerships with restaurants, media and consumer campaigns, and a particular emphasis on engaging consumers through events, targeted media outreach, strategic partnerships, and vibrant social media and influencer initiatives.
In its sixth annual edition, National Prosecco Week is expanding its retail partnerships to include 485 Costco stores. This significant collaboration provides a valuable opportunity to support the Prosecco DOC Consortium's mission of bolstering the Denomination's success, increasing awareness, and generating excitement around National Prosecco Week in the United States. The U.S. market, which imported over 134 million bottles of Prosecco DOC in 2022, holds a prominent position for the Denomination, with exports growing by 6.3% compared to the previous year. Presently, the country accounts for 24.3% of the total production of Prosecco DOC.
Starting from June 1st, consumers can conveniently locate Costco stores participating in the campaign by using the interactive map on the National Prosecco Week website.
About National Prosecco Week
National Prosecco Week is the biggest nationwide celebration of Prosecco DOC in the US yet and centers on a nationwide e-commerce and retail promotion, now with over 1,000 ecommerce and brick-and-mortar stores across 30 states. The campaign also includes a full digital media and marketing program, strategic media partnerships and influencer activations, such as Instagram Live tasting, virtual seminars, and e-commerce retail promotions. All National Prosecco Week activities seek to educate media and consumers about Prosecco DOC and showcase its ability to be enjoyed in a variety of occasions and with a wide range of cuisines.
For more information check National Prosecco Week website
Media Contact
Carlotta Ribolini, Colangelo & Partners, 7186038827, [email protected]
SOURCE National Prosecco Week
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