Crain Group LLC d/b/a DC Charcoal Chicken Appoints Muhammad A. Malik As New CEO
WASHINGTON (PRWEB) July 16, 2023 -- Crain Group LLC d/b/a DC Charcoal Chicken is a highly successful fast food brand, serving an appetizing mix of healthy Peruvian and Mexican grilled dishes. The brand opened in 2017, aligning with the high demand for tasty yet healthy fast foods, with unparalleled growth potential.
The Company announced today that Muhammad A. Malik has been named as Chief Executive Officer. The Company plans for Mr. Malik’s employment to commence in early August.
A successful South African entrepreneur with an extensive 22-year career in the hospitality industry, Malik brings extensive hands-on knowledge of operations, financial management, and marketing expertise to DC Charcoal Chicken. He has since identified opportunities for other prospects, which he has developed successfully, and now aims to bring his insights to DC Charcoal Chicken by scaling the number of restaurants to the highly regarded chain.
“Muhammad is the right leader for DC Charcoal Chicken,” said Al Miza, President and Chairman of the Board. “Muhammad’s extensive restaurant and hospitality background and business development skills should help DC Charcoal Chicken strengthen channel partnerships, develop strategic alliances and expand our presence in this highly competitive industry. We believe his strong leadership experience will bring DC Charcoal Chicken into focus in the market, increasing both awareness and the company’s profitability.”
“I am very excited to be joining the DC Charcoal Chicken team,” said Muhammad Malik. “I believe DC Charcoal Chicken has a great business model and talented management team that uniquely positions it to capitalize on the changing fast-food industry environment. As the fast-food industry evolves through technology restructuring, food delivery services and desire for health consciousness, I believe DC Charcoal Chicken is in a position to provide enjoyable healthy options to cater to our customers while efficiently managing our operations and maximizing value.”
As an owner of Al Hamra Restaurant and General Trading, Malik successfully grew the business in Johannesburg. He was instrumental in expanding its operations to include commercial real estate, supermarkets and hotels, and guiding them to be well recognized in the industry. After 2004, Malik quickly expanded the operations to include a second location and thereafter, opened hotel and supermarket chains. He also founded a property investment and management firm. Before becoming an owner of Al Hamra Restaurant and General Trading, Malik was their Head Chef.
About Crain Group LLC DBA DC Charcoal Chicken
DC Charcoal Chicken opened in 2017, serving an appetizing mix of Peruvian and Mexican grilled dishes. There is a high demand for tasty yet healthy fast foods, with exceptional growth potential. The restaurant offers a variety of fish options, wings, grilled and fried subs, and a variety of sides, or burritos and/or tacos, all made using their mouth-watering recipes.
Corporate Headquarters:
4900 Lackawanna Street
College Park, Maryland
https://dccharbroiledchicken.com
Media Contact:
Al Mirza
President
202-460-0883
Al Mirza, CRAIN GROUP LLC, https://dccharbroiledchicken.com, 1 202-460-0883, [email protected]
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