Credder® Unveils Revolutionary Data Platform™: Enhancing ROAS and Brand Safety for News Advertising
8 August 2023: San Francisco, California (PRWEB) August 08, 2023 -- Credder Inc., the leading news review platform that measures journalist and consumer trust in online media, is proud to announce the launch of its highly anticipated Credder Data Platform™ for news advertising. This groundbreaking solution is set to redefine the landscape of ad placement targeting, enabling brand advertisers and their agency partners to optimize return on ad spend (ROAS) and brand safety like never before.
Credder's Data Platform™ introduces a cutting-edge approach to advertising by leveraging the power of trusted news content and websites. Through this innovative platform, advertisers can now confidently target their ad placements to articles, authors, and news websites that consumers trust, ensuring a more engaged and receptive audience.
One of the core features of the newly released Credder Data Platform™ is access to Credder's proprietary AI software for content credibility. This advanced AI software has been meticulously trained on Credder's extensive Content Credibility Database™ and creates a Credder AI Score for quality and credibility of any news article, author or website, empowering advertisers with the ability to align their ad campaigns with credible and reputable sources. As a result, brands can forge stronger connections with their target audience while fostering a positive brand image.
Credder's Data Platform™ is set to revolutionize the way brands approach news advertising, offering unparalleled benefits, including:
- Enhanced Return on Ad Spend (ROAS): By targeting ad placements to trusted news content and websites, advertisers can expect improved ROAS as they reach more engaged and receptive audiences, resulting in higher conversion rates.
- Brand Safety: The platform ensures brand safety by steering ad spend away from unreliable and questionable sources, safeguarding brands from potentially harmful associations.
- Credder’s AI Score: Credder's proprietary AI software that can create a brand safety and quality score for any article, author or news website. A one-of-a-kind solution for advertising agencies, ad tech companies, and brand advertisers to ensure optimized targeting and brand safety at scale.
“We're thrilled to introduce Credder’s Data Platform™, a game-changer for news advertising," said Chase Palmieri, CEO of Credder. "With our extensive and real-time database of journalist and consumer reviews, supplemented by our scalable AI-powered content credibility analysis, we empower brands to showcase their message on trusted news sources, creating stronger connections with consumers. This innovation sets a new standard for advertising performance and brand safety in the digital era. We’re confident these new capabilities will unlock ad spend that was previously sidelined as brand’s have become increasingly hesitant to run alongside news content. This is a win-win-win, as brands can safely advertise on news, that advertising supports and helps fund trustworthy journalism, and it incentivizes more credible news reporting for readers everywhere.”
To learn more about Credder's Data Platform™ and witness the future of news advertising, interested parties can schedule a demo by visiting enterprise.credder.com or by contacting Credder Inc. at (415) 590-4980.
About Credder:
Credder Inc. enables advertisers to maximize ROI and brand safety by targeting trusted news sites. Brands and agencies use Credder’s real-time Data Platform™ and AI-powered content analysis software to reach more engaged and receptive audiences, resulting in higher conversion rates.
For media inquiries, please contact:
Chase Palmieri
CEO, Founder and Chairman
(415) 590-4980
Chase Palmieri, Credder Inc., https://enterprise.credder.com/, 1 4155904980, [email protected]
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