Cupshe Makes a Splash at 2023 Miami Swim Week®- The Shows With Its Cupshe Cares Runway Show, Alongside Chanel Iman, Jena Frumes, and Marsha Elle
MIAMI (PRWEB) July 10, 2023 -- Cupshe, the leading global fashion and beachwear e-tailer, made its return this year to Miami Swim Week®- The Shows at its second annual Cupshe Cares Runway Show. The runway show was led by supermodel Chanel Iman, actress Jena Frumes and her son Jason, and amputee model Marsha Elle, and included 45 swim and beachwear looks now available for purchase on Cupshe.com.
The Cupshe Cares Runway Show featured three collections, including swimwear and cover-ups from the brand’s recent BeMe; The Cupshe Birthday Collection, made in collaboration with Chanel Iman, Heather Rae El Moussa and Brittany Cartwright. Women and children’s styles from the Cupshe x Vanessa Morgan collaboration were also featured on the runway, along with swimwear from Cupshe’s Recycled Swimwear Capsule.
Inclusivity and community were the driving forces behind the runway show, both integral to the brand’s mission, Cupshe Cares. The diverse cast of women and children, representing various sizes and backgrounds, reflected Cupshe's commitment to inclusivity and empowering its community to embrace their beauty and confidence at every stage of life. Show headliners, Chanel Iman, Jena Frumes, and Marsha Elle, embodied the values of confidence and authenticity, showcasing their unique perspectives and experiences of pregnancy, motherhood, and overcoming adversity.
Cupshe also emphasized its dedication to environmental sustainability, a vital part of its Cupshe Cares mission. The runway featured a selection of swimwear from the Recycled Swimwear Capsule, made with Global Recycled Standard (GRS) certified recycled nylon and polyester, as well as materials sourced from yarn waste and repurposed water bottles. The capsule signifies Cupshe’s effort towards a more circular fashion model and the brand’s overall focus on sustainable practices.
"I am proud and ecstatic about our upcoming Miami Swim Week show, themed ‘Cupshe Cares,’” says Jessie Han, Senior Marketing Director at Cupshe. “This year, we're taking a significant leap towards environmental consciousness with our first-ever recycled swimwear collection, and bolstering our commitment to inclusivity by featuring styles and models of different ages, body shapes, stages of life, and those embodying indomitable spirit. This includes the radiant Chanel Iman, who is seven months pregnant, and the inspiring Jena Frumes with her son, Jason. This year, we're not just celebrating fashion; we're celebrating what we truly care about — our planet and all forms of human beauty.”
Customers worldwide can now purchase the showcased swimwear and cover-ups directly from Cupshe.com. Additionally, B2B merchants will have access to an expanded range of size-inclusive styles.
About Cupshe:
Founded in 2015, Cupshe is the No.1 vacation lifestyle fashion brand dedicated to offering swimwear and apparel inspired by and created for the most vibrant, fun, and fearless women all over the world. Cupshe is committed to staying true to its mission of empowering women everywhere to look and feel their best in quality, elevated and accessible swimwear. Celebrity fans of Cupshe include Kendall Jenner, Kylie Jenner, Kim Kardashian, Jojo Fletcher, Olivia Culpo, Hilary Duff, Bella Thorne, Jamie Chung, Brandi Cyrus and more. For more information, visit cupshe.com.
Kendra Hettig, Cupshe, 1 8184823320, [email protected]
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