Current Music Scores A Strike With The Theme Song For Pro Bowling on Fox Sports
Los Angeles, CA (PRWEB) December 23, 2018 -- Fox Sports has called on their trusted relationship with Current Music, to create the new theme song for the Professional Bowlers Association (PBA). The theme will be used for the PBA Tour and associated programming on Fox, FS1 and Fox Sports Go.
An exciting new multi-year relationship was forged between Fox Sports and the Professional Bowlers Association (PBA). Fox will be the new television partner for the Go Bowling! PBA Tour beginning in 2019 and will be broadcasting the PBA tour games and extensive programming across their channels and platforms.
To sound off the games and complimentary programming, Fox brought on Current Music to create a new twist on the Fox Football Theme. Producer Maddie Madsen worked with composer Aram Mandossian on creating a heavy metal version in the initial direction. After the Fox production team passed the idea around, they requested a few different styles as they considered what the bowling audience would appreciate. Versions included country, Southern rock, 80s arena rock and Americana. After much consideration, Fox producers finally decided to scrap this idea altogether and asked that Mandossian keep his originally composed elements used in one of the versions, remove references to the football theme entirely and create a completely original piece in order to uniquely brand the package.
The premiere the PBA Clash is on Sunday, December 23rd at *2:30 PM ET / *4:30 PM ET *Depending on location
Besides the PBA, Current Music has created original theme songs as well as opening title pop songs for a number of Fox Sports programs. In addition to the PBA theme, Aram Mandossian worked with Current Music for FS1's "NFL Kickoff", as well as a piece for the 2018 Winter Olympics, with singer Brooke Villanyi, which was used throughout the games.
About Current Music
Maddie Madsen, CEO, and Christian Salyer, CCO, have over 40 years of combined experience building music brands for Universal, Warner Chappell, Ole, Blazed Out Music and Ear Parade. After producing over 300 albums of production music, they launched Current Music in 2013. With 9 original TV theme songs on the air, and over 15 hours of music being broadcast each week, the company creates original music for TV series, feature films, national commercials and sonic branding, additionally penning or recording songs for artists. Clients include Toyota, Wendy’s, KFC, Carl's Jr., Mercedes, Tom Ford, Pepsi, Old Navy, Unilever, The Lakers, Disney Channel, Disney XD, Comcast, NBC, NBC Sports, CBS, CBS Sports, The CW, ABC, Fox, Fox Sports, Showtime and Golf Channel. Find out more at https://www.currentmusic.com
About FOX Sports
FOX Sports is the umbrella entity representing 21st Century Fox’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Broadcasting Company; FS1, FS2; FOX Sports Regional Networks, their affiliated regional web sites and national programming; FOX Soccer Plus; FOX Deportes and FOX College Sports. FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com, FOX Sports App and FOX Sports GO. Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that establish the FOX Sports Radio Network.
Media Contacts:
Beverly Swan
communications(at)currentmusic(dot)com
or
Maddie Madsen
Maddie(at)currentmusic(dot)com
Beverly Swan, Current Music, http://currentmusic.com, +1 323-813-5944, [email protected]
Share this article