DXL Big + Tall Selects FindMine to Provide Superior Styling and Outfit Guidance for their Customers

USA - English

• USA - English

NEW YORK, Sept. 30, 2021 /PRNewswire-PRWeb/ -- FindMine, Inc., the New York City-based retail AI platform, announced that it has partnered with Destination XL Group, the leading omni-channel specialty retailer of big + tall men's apparel, to scale its superior styling and outfitting expertise across its digital environment. The partnership with FindMine enables DXL to answer the question "How should I wear this?" for every customer and every product.

Shifting styling and outfitting from manual merchandising to FindMine's artificial intelligence content engine allows DXL to deliver a level of service customers have come to expect from the brand - in-store and digitally, at scale - while keeping the same high quality.

DXL is reinforcing and heightening their editorial point of view while improving the customer experience by allowing shoppers to get DXL-expert style guidance at their fingertips. In the first few months since launching with FindMine, DXL made a meaningful gain in incremental revenue per visitor (as measured in a rigorous A/B test), and improved product discovery and sell-through of strategic product categories.

For their marketing campaigns, DXL achieved a 65% interaction rate and an impressive 8% conversion rate (where industry standards conversion rates hover around 2%, according to IRP Cloud) across FindMine-powered dynamic & themed landing pages, which take advantage of "micro-moments," like a trend toward backyard weddings.

"Our shopper is an underserved customer, and he often finds it difficult to outfit and buy clothes at other places due to a lack of broad selection and fit. We are most excited about FindMine's ability to bring to our digital channels the high touch store service around styling and outfitting that customers have come to expect from our store associates, while saving us significant time and effort in doing so." - Ujjwal Dhoot, Chief Marketing Officer, DXL Group

"At FindMine we believe the biggest strategic advantage brands and retailers have is their unique editorial point of view. That specific way DXL sees fashion is something so unique - but it's challenging to scale. We are thrilled that DXL has trusted FindMine's content engine to scale what the DXL style stands for." - Michelle Bacharach, CEO, FindMine

About Destination XL Group, Inc.
Destination XL Group, Inc. is the largest retailer of men's clothing in sizes XL and up, with operations throughout the United States as well as in Toronto, Canada. In addition to DXL Big + Tall retail and outlet stores, subsidiaries of Destination XL Group, Inc. also operate Casual Male XL retail and outlet stores, and e-commerce sites, including DXL.com. DXL.com offers a multi-channel solution similar to the DXL store experience with the most extensive selection of online products available anywhere for Big + Tall men. The Company is headquartered in Canton, Massachusetts, and its common stock is listed on the NASDAQ capital market under the symbol "DXLG."

About FindMine, Inc.
FindMine is the world's leading company helping iconic brands scale their editorial point of view. FindMine saves merchandising teams 90% of their time while increasing content exponentially, enhancing sell-through, boosting Margins and Customer Lifetime Value and providing a consistent omnichannel customer experience. FindMine powers best-in-class customer experiences for clients like Cole Haan, adidas, Rogers, and more across ecommerce, email, chat, marketing channels, and stores. FindMine is a Gartner Cool Vendor in retail, the winner of the inaugural retail VIP Award for Best Saas/Cloud Provider, and two-time winner of the Coresight Research Breakfast with the Disruptors.

For more information about FindMine, please visit http://www.findmine.com

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Ognyana S Toneva, FINDMINE, +1 646) 818-9930, [email protected]

SOURCE FINDMINE