Enterprise Strategy Group Bolsters Channel Acceleration Team with Two Strategic Hires
Ed Parolisi and David O'Brien Join to Expand ESG's Channel Program Optimization Services
MILFORD, Mass., Oct. 22, 2019 /PRNewswire-PRWeb/ -- Enterprise Strategy Group (ESG), a leading IT analyst, research, and strategy firm, today announced the addition of two senior go-to-market experts to expand the capabilities of its Channel Acceleration practice. Ed Parolisi will join ESG as a Senior Strategic Consultant, while David O'Brien will serve as Director, Channel and Alliance Acceleration.
According to ESG's ongoing research with both IT vendors and top services-led channel partners, gaining mindshare from the best partners is top of mind for channel chiefs, and for good reason: High performers increasingly dominate the markets they focus on. ESG is currently conducting research on the rapidly evolving managed services partner landscape and now expands its team to support sharing these findings with ESG clients and helping transform their partner ecosystems.
In his role as a Senior Strategic Consultant, Ed Parolisi will focus on helping ESG clients strengthen their partner-centric strategies, programs, and go-to-market efforts. With more than 30 years of experience in the technology industry, Parolisi has extensive expertise in creating and implementing successful global partner strategies and programs that are instrumental in growing market presence and revenue producing partnerships, across all partner types and routes to market.
Prior to joining ESG, Parolisi held numerous global senior executive management positions in the technology industry at companies like Storage Networks, McData (acquired by Brocade), Xio, IBRIX (acquired by HP), and most recently Hitachi Vantara, where he was VP Global Partner Strategy, Programs and Operations. Parolisi has received several industry awards, including multiple years on CRN's list of Channel Chiefs.
"As a former ESG client, I was always impressed with the quality of the firm's research, the unique insights that ESG channel experts provide, and the effectiveness of ESG tools and assets to help drive partner engagement and performance," said Parolisi. "I am very happy to join ESG's Channel Acceleration practice and look forward to turning our partner-based market research into programs and tools that help IT vendors more effectively recruit, enable, and motivate the best partners."
David O'Brien joins ESG to lead business development activities for the channel practice. In his role as Director, Channel and Alliance Acceleration, O'Brien will focus on establishing and growing long-term engagement with ESG clients, leading to positive outcomes for their go-to-market efforts through partners of all types.
A long-time player in the technology space, O'Brien comes to ESG with a deep background in partnering, including partner development roles at RSA Security and Courion Corporation, where he led efforts to develop and grow strategic alliances, technology partnerships, and go-to-market actions. While there, he oversaw the technical, marketing, and sales engagement facets of the partnerships with industry leaders such as EMC, RIM, Cerner, Citrix, McAfee, SAP, Symantec, CA, and others. Most recently, O'Brien was co-founder of a channel consultancy that provided comprehensive research, advisory services, and custom channel consulting services to some of the largest firms in the IT industry, companies that rely on executing core business strategies that include channels as a fundamental element.
"We are excited to have Ed and David join ESG's expanding Channel practice, bringing domain expertise to this critical area for vendors across all of ESG's analyst coverage areas," said Kevin Rhone, ESG's Channel Acceleration Practice Director and Senior Strategic Consultant. "I am delighted to be working closely with such talented channel pros."
For more information on Ed Parolisi, David O'Brien and ESG's Channel Acceleration practice, please visit https://www.esg-global.com/channel.
About ESG
Enterprise Strategy Group (ESG) is an integrated IT analyst, research, validation, and strategy firm providing market intelligence and actionable insight to the global IT community. We help technology service providers and vendors improve visibility; align strategy, offerings, and messaging; develop effective content and tools; expand and develop partner ecosystems; and increase sales velocity. ESG is increasingly recognized as one of the world's leading and most influential independent analyst firms.
SOURCE Enterprise Strategy Group
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