Figliulo&Partners Rebrands as FIG, Appoints Partner and Long-Time President Judith Carr-Rodriguez to CEO
The rebrand and new CEO appointment comes during an exciting time of rapid growth for the independent creative agency
NEW YORK, Oct. 22, 2018 /PRNewswire-PRWeb/ -- Figliulo & Partners today announces it has rebranded, together with the recently acquired digital agency Hungry Inc., as FIG, an independent, full service advertising agency. Additionally, partner and long-time President Judith Carr-Rodriguez has been named CEO of FIG.
The rebrand and CEO appointment come at an exciting time of growth for the creative agency, as it was also recently announced that Nick Van Amburg, former Ad Innovation executive at The New York Times, has joined FIG to head the agency's media practice.
As the six partners celebrate the agency's five year anniversary, it was agreed that now is a pivotal moment in the agency's history to empower Judith to lead as CEO and the right time to introduce a new name for the agency: FIG. The ambition of the agency remains the same as The Brand Agency for the Information Age.
"2018 has been an amazing year. We are growing fast and it's the right time for Judith to take over as CEO. She will be running our business and I will be focused on our product - where creative, strategy, media and production meet," said Mark Figliulo, founder of FIG. "Judith has the perfect skill set to be CEO of FIG. As President for the past five years, she has driven growth through new business, acquisitions and by starting our media practice. It just feels right to have her step up and take the lead as we scale."
Throughout her impressive career, Judith has held leadership roles across the world and been instrumental in building FIG to be the successful firm it is today. In her new role as CEO, Judith will continue to lead the team internally, as well as partnering with clients, but will now also be responsible for the commercial and operational direction of the firm.
"Having put so much love and dedication into this agency alongside my partners and colleagues over the last five years, it's truly an honor to be appointed as CEO," said Judith Carr-Rodriguez, CEO, FIG. "We've worked really hard every single day since opening our doors to deliver unmatched, award-winning work, and we've had a brilliant time doing it. This rebrand and my new role signifies the next chapter of exciting growth for us. We can't wait to see what the future holds."
If you are interested in learning more about the agency, visit http://www.figagency.com and if you'd like to consider joining the team, please contact Ted Alcarez at [email protected].
FIG was born from a desire to create a smarter and more nimble alternative to the traditional advertising agency model. We are a Brand Agency for the Information Age on a mission to help brands and people understand each other, with a simple philosophy that each brand has One Story and Many Voices. Clients include CNN, Virgin Atlantic Airlines, Casper, Seabourn Cruise Lines, Vimeo, Pete & Gerry's Organics, and American Century Investments. We are proud to have been listed three years running in AdAge's Best Places to Work. For more information, visit http://www.figagency.com
SOURCE FIG
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